Robert Tuchman is an executive at CAA Premium Experience. He was formerly president of Goviva, a provider of once-in-a-lifetime experiences, which was acquired by CAA. Previously he founded TSE Sports and Entertainment. He is the author of Young Guns: The Fearless Entrepreneur.
About Robert Tuchman
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Consider these questions to help you determine if your concept will pan out into a successful enterprise.
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Starting a Business
Steer clear of these minefields in laying the foundation for your newly launched firm.
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Inspiration to take a new tack comes from a fanciful source.
An entrepreneur who welcomes and acknowledges the input of employees may find this can help the company deliver better results.
No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
Social Media Marketing
No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
No matter how close you are to a professional contact, always be on your best behavior and do not share too much information.
Sure, you're idea is unique but how businesses survive, or don't, is the same for everybody.
Those college kids running errands, unburdened by your senior staff's decades of experience, can't help but have a fresh perspective.