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This Nurse-Turned-Entrepreneur Saw the Needs of Underserved Communities Firsthand. Now, His Company Uses AI to Help Them. Kwamane Liddell, the innovative founder behind ThriveLink, shares his entrepreneurial journey.

By Robert Tuchman Edited by Jessica Thomas

This week on How Success Happens, I spoke with Kwamane Liddell, the founder behind ThriveLink, a platform that uses AI to help families access programs like health insurance, food stamps and utility assistance. Having started his career in healthcare as a nurse, Liddell's unique insights into the needs of underserved communities inspired him to create solutions that bridge the gap between healthcare accessibility and social determinants of health.

You can listen to our full conversation above, and below, I've pulled out three key takeaways. I hope you find as much inspiration in Liddell's journey as I did.

Transforming personal experience into advocacy

Liddell shares how witnessing health disparities led him to deeply understand public health issues. His connection to healthcare inequities led him to innovate and advocate for underserved communities.

"I was a nursing manager at Alameda Health System, and I had seen so many patients who lost their lives of well-being, not because they needed more healthcare," he says. "We lowered their blood pressure or helped them control their diabetes. That's easy. But they needed to be able to afford the medication when they left or have access to the healthy food and housing and all those things."

Timestamp — 00:45-01:24

Related: The Founders of Scott's Protein Balls Share How a Health Crisis Turned Into a Business Opportunity

The impact of ThriveLink

Liddell recounted a powerful story of a patient who benefited immensely from ThriveLink's services, illustrating the profound impact that accessible healthcare resources can have on individuals and communities.

"When we were doing our first pilot with Atrium Health in North Carolina, [a] patient went into the doctor's office, and she had very serious clinical needs. But part of the thing she was really worried about was her utility bill," Liddell says. "She didn't have the money to pay it. And during the pilot, the doctor just gave her ThriveLink's phone number. And without any additional work from the doctor or the team, she was enrolled. She called the number and enrolled her into her local utility assistance program, which she didn't know existed, and it paid her $519 utility bill."

Timestamp — 23:59-24:53

Related: The 4-Time Founder Who's Revolutionizing the Hair Industry Shares Her 3 Best Success Tips

AI-powered healthcare

Liddell shares how AI can drastically reduce costs and expand service capabilities in community clinics across America, enabling ThriveLink to provide essential support to patients efficiently.

"At ThriveLink, we build telephonic AI bots that talk to patients and enable them to verbally enroll into things like food stamps, utility assistance and even Medicaid without any Internet or phone number necessary," Liddell says. "With AI, we can make it affordable for every community clinic in America to be able to support patients and sign them up like never before. And that's really our focus: making tools. We're going to continue making tools in healthcare and beyond."

Timestamp — 23:01-31:16

Related: This Founder Started a Fast-Growing Sports Company After Honing His Entrepreneurial Skills. Here Are His Best Success Tips.

Robert Tuchman

Entrepreneur Staff

Host of How Success Happens

Robert Tuchman is the host of Entrepreneur's How Success Happens podcast and founder of Amaze Media Labs the largest business creating podcasts for companies and brands. He built and sold two Inc. 500 companies: TSE Sports and Entertainment and Goviva acquired by Creative Artists Agency (CAA).

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