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5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge
No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
5 Important Rules for Navigating Social Interactions With Clients
No matter how close you are to a professional contact, always be on your best behavior and do not share too much information.
The Top 5 Mistakes People Make When Starting a Business
Sure, you're idea is unique but how businesses survive, or don't, is the same for everybody.
5 Ways Interns Offer Value Your Executive Team Can't Match
Those college kids running errands, unburdened by your senior staff's decades of experience, can't help but have a fresh perspective.
5 Things You Never Should Say to a Client
Navigate the minefield of customer relationships carefully. Each buyer brings a different personality and expectations to manage.
Complacency: The Enemy of Success
Avi Savar built a successful business by taking risks and adapting to an ever-changing market.