Ending Soon! Save 33% on All Access

Branding Boot Camp: The Final Result Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith's boot camp.

By Jessica Abo Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Over the last three episodes, I learned how to overcome fragmentation, how to develop a brand strategy and how to build a tactical marketing plan. In my final episode with the founder of Grayce & Co, I share where all of Kathleen Griffith's advice has directed me. Thank you for following along and doing these assignments with me. I hope Griffith has helped you with your business plans, too.

Related: Branding Boot Camp: How to Build a Tactical Marketing Plan

Watch more videos from Jessica Abo on her YouTube channel here.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.

Leadership

Want to Enhance Your Influence as a Startup Leader? Here's What You Need to Know.

Discover the foundational influence styles of "pushers" and "pullers," and learn practical tactics to refine your natural influencing approach. Enhance your performance in startup environments by adopting the most effective elements of both styles.

Business News

He Picked Up a Lucky Penny In a Parking Lot. Moments Later, He Won $1 Million in the Lottery.

Tim Clougherty was in for a surprise when he scratched off his $10,000-a-month winning lottery ticket.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.