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Branding Boot Camp: How to Build a Tactical Marketing Plan In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.

By Jessica Abo Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

ICYMI, I had a branding issue when I first met marketing expert Kathleen Griffith. In part one of our special series, I learned about fragmentation. Griffith encouraged me to pick one area of my business to focus on and she gave tips on how you can get do that, too. Then we delved into what I needed to develop a brand strategy and the importance of knowing your company's core values. In this episode, Griffith walks me through how to build a tactical marketing plan and has homework assignments that may help you as well.

Related: Branding Boot Camp: How to Develop Your Brand Strategy

Watch more videos from Jessica Abo on her YouTube channel here.

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Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

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