Bradley Akubuiro is a nationally recognized authority on corporate reputation and the author of 'Faster, Messier, Tougher: Crisis Communication Strategies in an Era of Populism, AI, and Distrust.' As a partner at Bully Pulpit International, he leads the firm's corporate communications practice.
The old crisis playbook is dead — today's leaders must move fast, take clear positions and build trust with the stakeholders who determine their success.