Branding Boot Camp: How to Develop Your Brand Strategy In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.

By Jessica Abo

In part one of our four-part series, marketing and business expert Kathleen Griffith and I identified that I was doing too many things to scale my business and had some homework to do. In this episode, I'll share what the main job is I want to focus on and learn what I need to do to develop my brand strategy.

Related Video: Branding Boot Camp: What to Do When You're Doing Too Much

Watch more videos from Jessica Abo on her YouTube channel here.

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Jessica Abo

Entrepreneur Staff

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist, and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities, and philanthropists. Visit www.jessicaabo.com.

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