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Content Marketing Tips: How to Use Live Video to Build Your Brand Everyone's going crazy over live video, and for good reason.

By Salma Jafri Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Salma Jafri discusses how just how important live video is in 2017.

Live video is a great to maintain a two-way conversation with your audience -- something you simply can't do when you're reading a script -- and major social networks are taking note. Snapchat is now a multi-billion-dollar company with live news feeds, Twitter has invested heavily in Periscope, and Facebook is pushing its own live feeds. So, get on board now and learn how to use this tool in 2017, because it's going to be bigger than ever.

Watch more YouTube videos from Salma Jafri on her channel.

Related: 12 Things Authentic People Don't Do on Social Media

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.

Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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