How do I research the interests of teenagers in my local area?
Teenagers are a major focus group that my company (in its startup stages) plans to impact. Resources and events will be created for them to learn from and be inspired by.
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Another option is to hold your own events, invite teens you know, and set up opportunities to test product/service concepts. This has more in common with experiential marketing -- giving prospects the opportunity to interact with your product/service so they form a personal connection. Then set up a teen advisory group who are the first to get the inside scoop on new developments. They'll spread the word for you! And don't overlook the internet as a means of gathering info -- from your own website to social networking sites.
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