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Question added to topic MarketingJuly 7, 2008

How do I attract more customers to my bakery?

I recently started a baking business. I've been able to get some customers here and there, but what I can do to get more business? I've created a website (heavenlydelicioustreats.com) and it's gotten a lot of traffic, but hardly any business.
With the general availability of quality baked goods, it may be difficult to persuade new customers to try ordering from you online. 

I suggest you immediately establish a strong reason your baked goods are different or better. Trumpet that on your website, and then begin a systematic media relations campaign. 

Take baskets of your baked goods to the announcers at local radio stations, and the food editors of magazines and newspapers. Also, sell your baked goods at fairs and local events, and give lots of free samples. 

Once you begin to win PR coverage and get past the "unknown and untasted" hurdle, you should have a much easier time selling.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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