Ask Entrepreneur - Marketing

What's the fastest ways to get clients for my training business?

I'm starting a training business offering advanced training to experienced and newly licensed estheticians. I am currently giving information-based talks to students at beauty schools, soon to be my newly licensed market, but I'm not sure how to reach the experienced sector in the fastest, most effective way.
answered October 22, 2008|
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To book attendees for your training events, you should get a list of area estheticians from an association or compile your own list by using the phone book and making calls to get the names.

Then invite them by direct mail, phone or both. I suggest you go beyond the ordinary training event and create something special--perhaps by giving away products or by holding the event at a name spa.
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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
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