What is the best way to generate leads for my cash-back shopping portal?

I own www.shoptoearn.net/james. I love the business model but am having trouble generating leads so I can show the site to them. It is an MLM, and a number of people are turned off by that form of selling. But it's a great product and a true money-maker. You are basically promoting shopping online with the largest retailers and getting cash back. Can you offer suggestions?

Pattie Simone answered November 16, 2008|

Comment

This is a tough one for me to answer James, because Im one of those folks who are turned off by MLM! I go for it when I am supporting a non-profit (like a publically funded radio station or charity) but its going to be a hard-sell to get a bunch of people to shop from your site when its not your stuff you are selling.

With that said, there will be those people who dont mind as much. The best advice I can offer is to turn your site into a place where people can actually learn somethingor more importantlysave time and money.

If you can post the newest sales information from the various vendors they can access and sell one-stop shopping with discounts. If you do something that makes the end consumer see a direct benefit (and in this economy who isnt looking to save some cash) then you might be able to turn more people into customers and even raving fans.

Best of luck with your business!

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Pattie Simone

As president of Pomona, N.Y.-based Write-Communications.com and Marketing-Advantage.net, and founder of WomenCentric.net, Pattie Simone empowers execs and entrepreneurs around the country, sharing her sales and marketing savvy and communications expertise as a mentor, speaker and writer.