With that said, there will be those people who don’t mind as much. The best advice I can offer is to turn your site into a place where people can actually learn something—or more importantly—save time and money.
If you can post the newest sales information from the various vendors they can access and sell one-stop shopping with discounts. If you do something that makes the end consumer see a direct benefit (and in this economy who isn’t looking to save some cash) then you might be able to turn more people into customers and even raving fans.
Best of luck with your business!