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By Kim T. Gordon

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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Editor's Pick

Business News

'Everyone Is in Complete Shock': A 500-Person Tesla Team Found Out 'in the Middle of the Night' Their Charger Division Was Laid Off

Other car companies that use the technology, such as General Motors and Ford, also weren't expecting the news, according to reports.

Business News

There Are Only 6 Major Cities Left in the U.S. With 'Affordable' Homes Matching Median Incomes — Here's the List

Homeownership is not affordable for the typical household in 44 of the 50 largest cities in the U.S.

Side Hustle

He Started a Salty Backyard Side Hustle That Out-Earned His Full-Time Job and Now Makes Over $1 Million a Year: 'Take the Leap'

In 2011, Kyle Needham turned his passion for oysters into a business that saw consistent monthly revenue "right away."

Franchise

Thinking of Franchising Your Business? This Franchise Consultant Shares His Most Essential Advice After 20 Years in The Industry

Franchising is a significant commitment and one that a business owner should investigate thoroughly, starting with some self-examination, some business analysis, and the guidance of seasoned, professional franchising advisors.