Every day, new and experienced entrepreneurs ask me the question: "How do I find a manufacturer?" I wish there was one simple answer to this important question. What I've found is that it's somewhat like a treasure hunt--looking for that hidden jewel of a partner. If you're making a new invention--let's call it a "thingamajig"--you can't exactly open the phone book to find a company currently making "thingamajigs" and ask for a quote.
Another frequently asked question is: "Should I produce my product here in the U.S. or overseas?" Again, there are pros and cons to both and serious considerations that only you'll be able to decide upon. Your answer might even be "both" and like many of the challenges entrepreneurs solve every day, there may be more than one "right" way.
That said, there are key resources and information to help you get started. I will share my own story, outline a basic process to follow and provide some resources for finding the right manufacturer.
My First Manufacturing Experience
My first overseas manufacturing experience was a disaster. I found the company via the internet. Although the manufacturing was done in China, an English-speaking agent was available in the U.S., so I thought that the process was relatively simple. After discussing the terms with this rep, I felt confident to move forward.
Since I didn't know the "right" questions to ask, I couldn't foresee the awaiting disaster: 2,000 units arriving at my doorstep, misprinted with the packaging falling apart. Since I'd planned to present this product at my first tradeshow just two days later, my husband and I stayed up all night gluing the blister packs back onto the backer cards. I couldn't fix the print job, so I showed up at the tradeshow and made the best of it.
The lesson I learned from this experience was this: Unless you're starting out well-connected--or you're incredibly lucky--it's not likely that you'll find the perfect fit with your first phone call. At a certain point, you've got to accept some risk and get into the game. To do this, and to minimize your risk, create a network for your business. Start speaking to people in the appropriate area. View your invention as a product--because people buy products, not inventions--and start talking to product developers, manufacturers and other peers.
Where to Start
With the understanding that you're building a network, which takes time, and seeking information--not necessarily finding your final partner--now's the time to get started. An abundance of online resources can help you get this process started, including Thomasnet.com , Tdctrade.com and Alibaba.com . For additional resources, visit the gold member area on our website Mominventors.com .
Public organizations can also assist you. Most states have programs offering support and manufacturing resources. For example, one resource in California is the Center for International Trade & Development . The U.S. Small Business Administration also has small business development centers in most communities.
If you decide to use overseas factories, asking the right questions is critical to determining if they might be a fit. Be sure to ask:
- Do you specialize in certain materials? Do you work with specific materials, for example, neoprene, nylon, cotton, plastic or metal?
- Do you work with small companies?
- What are your engineering and tooling capabilities?
For the full list of questions, go to the gold member area of our website and click on manufacturing resources.
As I mentioned earlier, many overseas factories have a U.S.-based agent that represents them. If you find a factory that seems like a fit, ask if you can contact their domestic agent. Even though my first experience wasn't a good one, after I learned to ask the right questions and exhibited at my first tradeshow, I was able to find another manufacturer in China who has become a trusted partner.
Recognize that your first factory and your first run may not be your final partner. So start with smaller runs. You may even "get in the game" with a prototype.
Tamara Monosoff is the author of Your Million Dollar Dream: Regain Control & Be Your Own Boss and The Mom Inventors Handbook, Secrets of Millionaire Moms, and co-author of The One Page Business Plan for Women in Business. She is also the and CEO of www.MomInvented.com. Connect on Twitter: @mominventors and on Facebook: facebook.com/MomInvented.