⚡ Get All Content for 20% Off ⚡

I Removed Every Inessential Thing From My Website. Here's What Happened (to My Life). Simplicity rules -- in real life and online.

By James Clear

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

When I built my first website a little over 3 years ago, I had no idea what I was doing.

Naturally, I figured that looking at what other websites and blogs had on their pages would be a good place to start. I started seeing sites with social media buttons, email popups, advertisements, comments, and all sorts of other things. At first glance, these things seemed important. After all, every other website had them and they appeared to serve a purpose.

But as I continued tweaking my site design, I tested what would happen if I eliminated the unessential pieces. I didn't run any advertisements. I took down all of the social media buttons. I eliminated the sidebars, the suggested content, and anything else that wasn't absolutely essential.

As I pulled away each piece, a funny thing happened. People were less distracted. Visitors spent more time reading my articles. More people joined my email list. The simpler things became, the better the results were.

But it's not just websites. Once my eyes were opened, I noticed impact of simplicity in other areas of life as well.

Related: Forget Setting Goals. Focus on This Instead.

The Power of Less

When I was a kid, I looked like a string bean. As an athlete, I knew I needed to get stronger and I thought that I needed to devise the ultimate, optimized workout plan.

I spent hours trying to come up with the right combination of exercises and the perfect split routines for each week. When I barely got stronger, I assumed that I was missing an exercise. I figured the answer to gaining muscle and getting stronger was adding something else to the mix.

It took me about 7 years (I'm a slow learner), but eventually I figured out that the answer was the exact opposite: simplicity.

I abandoned the complex workouts, focused on one foundational movement (the back squat), and did just 2 or 3 exercises per workout. I increased my strength more in four months than I did in the previous 4 years. Just like with my website, the simpler things became, the better the results were.

From websites to workouts, simplicity can make a big difference. But in both cases, my skills didn't increase overnight. Instead, I made progress by eliminating the things that were distracting me from the essentials.

It was a commitment to mastering the fundamentals, not the details, that made the difference. I think this principle applies to most things in life.

Related: How You Can Form Good Habits and Stick to Them

Eliminate Your Distractions

The simplest way to get better is to eliminate your distractions.

Want your software program to run faster? Delete every line of code that isn't essential.

Want to get stronger arms? Stop wasting energy on unrelated exercises.

Want more people to read your blog? Stop distracting them with ads, buttons, and widgets.

These choices have nothing to do with gaining new skills. They are simply about eliminating the things that are distracting from the essential. Learning to ignore, reduce, and remove the inessential choices can be just as beneficial as teaching yourself to make better ones.

This principle extends to many "good" uses of time as well. Eliminating bad habits and wasteful resources is like picking the low-hanging fruit. Simplicity becomes harder when you have to choose between two good options. But those choices are just as important. It took me a long time to learn this, but just because you can easily justify spending your time on something doesn't mean it's essential to your progress. Decide what is really important to you and eliminate the rest.

Simplifying your options immediately makes you better because it's so much easier to do the right thing when you're not surrounded by the extra things. The simplest way to improve is to eliminate your distractions.

Related: Yes, You Can Be Happy While Pushing Yourself to Success

A version of this article first appeared at JamesClear.com. For useful ideas on improving your mental and physical performance, join his free weekly newsletter.

James Clear

Writer, Entrepreneur and Behavior Science Expert

James Clear is a writer and speaker focused on habits, decision making, and continuous improvement. He is the author of the no. 1 New York Times bestseller, Atomic Habits. The book has sold over 5 million copies worldwide and has been translated into more than 50 languages.

Clear is a regular speaker at Fortune 500 companies and his work has been featured in places like Time magazine, the New York Times, the Wall Street Journal and on CBS This Morning. His popular "3-2-1" email newsletter is sent out each week to more than 1 million subscribers. You can learn more and sign up at jamesclear.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.