There are few logos that are quite as ubiquitous as McDonald's golden arches or Coca-Cola's red and white looping script. How can you turn a simple logo into something that's a permanent part of the cultural lexicon? There are few strategies to help you on your way there.
When designing the logo for your startup, think about simplicity, especially with the color scheme. While the original Apple logo was a rainbow apple, its current iteration is a striking black and white rendering.
Make the logo consistent with your brand, and ensure that it lines up with the message and values you want to impart to your customers. What are your company's core characteristics? The most memorable logos will express that.
And before you make a final call, get feedback through market testing, surveys and a trusted outside perspective.
For more helpful tips on designing a memorable logo, check out the short video above.