⚡ Get All Content for 20% Off ⚡

After More Than a Year of Hurtful Headlines, McDonald's to Stop Reporting Monthly Sales The chain has decided to stop disclosing its sales figures as frequently.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

After months of reporting declining sales, McDonald's has decided to simply keep its mouth shut.

Starting July 1, the fast-food chain will no long report sales on a monthly basis. The move is part of the company's plan to focus "activities and conversations" on longer-term actions.

"Disclosing comparable sales as part of our quarterly reporting is consistent with nearly all retailers and will provide a greater understanding of McDonald's sales results in the context of the Company's overall financial performance…and it will align with the our longer-term view of building shareholder value," CEO Steve Easterbrook said at the Sanford Bernstein analysts conference on Wednesday when the plan was announced.

Related: The CEO of Carl's Jr. Doesn't Care If You're Offended by the Chain's Sexy Ads

McDonald's global same-stores sales have been in decline for 11 straight months. In the company's last reported month, April, global same-store sales decreased 0.6 percent, while U.S. same-store sales fell 2.3 percent.

While McDonald's reasoning for going into stealth mode seems a bit sketchy, it is far from the only company to only report sales on a quarterly basis. Chipotle and Starbucks, two of investors' favorite chains, also only report sales every quarter.

Related: 5 Uncomfortable Questions Asked at McDonald's Company Shareholders' Meeting

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.