You can be on Entrepreneur’s cover!

Book Review: The New Rules of Marketing and PR By David Meerman Scott Marketing was formally a far simpler task than it is in today's connected world- not too long ago, it was along the lines of thinking up a catchy slogan, designing an eye-catching ad, filming a memorable commercial

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

Marketing was formally a far simpler task than it is in today's connected world- not too long ago, it was along the lines of thinking up a catchy slogan, designing an eye-catching ad, filming a memorable commercial. If your business did any of those well, you had it made. Who doesn't remember the catchy slogans of the 80's soda wars?

Today's keyed-in, connected generation, that's who. The current marketing climate has become a mix of all of the above with the element of the exceptional use of social media thrown into the already-demanding mix. Entrepreneurs can't just throw ad money at a campaign anymore; instead companies must also use social media to bring a brand to life.

Source: Your Coach In A Box

Enter author David Meerman Scott, an early pioneer in the use of social media marketing tactics. If there is only one book out there that marketing departments have on the must-read list, The New Rules of Marketing and PR is it. With a proven track record using social media to great benefit, he shares what he knows in this book. For those wading into social media space, give this a read and pass it along to your in-house head of comms for maximum benefit.

Thought Leaders

How To Improve Your Soft Skills and Emotional Intelligence in 7 Easy Steps

Using these simple but effective approaches will help a person in their business, life and relationships.

Finance

The Recap: Leaders In Fintech Awards 2023

The Leaders in Fintech Awards 2023 was staged by Entrepreneur Middle East with the support of in5, Idealz One, Numei Real Estate and Fluidmeet.

Business News

Kevin O'Leary Says 'Do Not' Merge Finances, Bank Accounts With Your Spouse: 'I Forbid It in My Own Family'

The "Shark Tank" star stressed the importance of keeping your "own financial identity" in a relationship.

Starting a Business

8 Tips for Increasing Your Average Sale

Getting a few more dollars out of each customer can put startups on a fast track to success.

Productivity

How I Take Advantage of My ADHD With Hyperfocus

Hyperfocus is a common but little-known asset of ADHD. It is the ability to focus intensely on something for hours or days at a time.

Business News

'Wildly Inappropriate': Woman Says She Was Denied a Job Because She Didn't Wear Makeup During the Interview

Melissa Weaver was applying for a VP of HR job at a tech company via video.