Jodi Helmer

Jodi Helmer

Jodi Helmer is a freelance writer living in Portland, Oregon. Visit her online at www.jodihelmer.com.

Everfan's Custom Capes Take Off Among Superhero Worshipers
Business Unusual

Everfan's Custom Capes Take Off Among Superhero Worshipers

Meet the man who built a grown-up business from a childhood love of superheroes.
8 Ways to Make Your Crowdfunding Campaign Pop
Crowdfunding

8 Ways to Make Your Crowdfunding Campaign Pop

It seems like everyone and their mother has a Kickstarter campaign. Here's how to get yours noticed.
Drink Out of Your Glass and Eat It, Too
Business Unusual

Drink Out of Your Glass and Eat It, Too

Meet the startup creating tasty edible glasses that could take a bite out of landfills.
Naming Your Business? Consider These 3 Points First
Starting a Business

Naming Your Business? Consider These 3 Points First

Finding the right name can make or break your business.
Bedtime Gets High-Tech With Digital PJs
Technology

Bedtime Gets High-Tech With Digital PJs

Inspired by QR-code technology, Juan Murdoch created cotton pajamas printed with a series of dots; when scanned with a smartphone, each dot launches one of 47 narrated bedtime stories,
College Entrepreneur Creates Digital Care Package Business
Starting a Business

College Entrepreneur Creates Digital Care Package Business

Regaalo, a web service that allows parents to send gifts to students, applies modern technology to an old-fashioned concept.
Starting a Business

Menswear for Women Corners a Niche Market

Custom clothier Tomboy Tailors crafts bespoke menswear -- for women.
College Startup Offers a Creative Approach to Banish Boring Presentations
Starting a Business

College Startup Offers a Creative Approach to Banish Boring Presentations

Instead of boring slides with bullet points and clip art, Big Fish creates presentations that tell stories and resonate emotionally with viewers.
How a Squinting Dog Inspired a $3 Million Company
Starting a Business

How a Squinting Dog Inspired a $3 Million Company

When their border collie had trouble seeing during a game of fetch, Roni and Ken Di Lullo invented Doggles, tinted sport goggles for dogs.
How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social Networking
Technology

How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social Networking

SociaLink is an app that uses Bluetooth for instant, in-person connections on multiple social networks simultaneously.
Inside a College Entrepreneur's Unique Coat Check Business
Starting a Business

Inside a College Entrepreneur's Unique Coat Check Business

A stolen jacket leads to a big business for an Indiana University grad.
College Startup Rethinks Laundry
Starting a Business

College Startup Rethinks Laundry

A prepaid campus laundry service offers a lesson in entrepreneurship.
College Entrepreneurs Create Software to Help Businesses Thrive
Marketing

College Entrepreneurs Create Software to Help Businesses Thrive

How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
Former Software Engineer Takes a High-Tech Approach to Farming
Starting a Business

Former Software Engineer Takes a High-Tech Approach to Farming

How PodPonics transformed an unused lot in Atlanta into a productive farm.
Web Startup Will Find the Best Parking Spot
Starting a Business

Web Startup Will Find the Best Parking Spot

Ben Sann was a junior in high school when he came up with an idea for a website that would post the rates of parking garages all over New York. BestParking.com has now grown to include six cities.