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Jodi Helmer

Jodi Helmer

Jodi Helmer is a freelance writer living in Portland, Oregon. Visit her online at www.jodihelmer.com.

29 Recent Stories

Naming Your Business? Consider These 3 Points First

Naming Your Business? Consider These 3 Points First

Finding the right name can make or break your business.
January 9, 2014 in Startup Basics
Bedtime Gets High-Tech With Digital PJs

Bedtime Gets High-Tech With Digital PJs

Inspired by QR-code technology, Juan Murdoch created cotton pajamas printed with a series of dots; when scanned with a smartphone, each dot launches one of 47 narrated bedtime stories,
November 30, 2013 in Apps & Software
College Entrepreneur Creates Digital Care Package Business

College Entrepreneur Creates Digital Care Package Business

Regaalo, a web service that allows parents to send gifts to students, applies modern technology to an old-fashioned concept.
October 5, 2013 in Business Ideas

Menswear for Women Corners a Niche Market

Custom clothier Tomboy Tailors crafts bespoke menswear -- for women.
September 14, 2013 in Business Ideas
College Startup Offers a Creative Approach to Banish Boring Presentations

College Startup Offers a Creative Approach to Banish Boring Presentations

Instead of boring slides with bullet points and clip art, Big Fish creates presentations that tell stories and resonate emotionally with viewers.
August 17, 2013 in Success Stories
How a Squinting Dog Inspired a $3 Million Company

How a Squinting Dog Inspired a $3 Million Company

When their border collie had trouble seeing during a game of fetch, Roni and Ken Di Lullo invented Doggles, tinted sport goggles for dogs.
July 27, 2013 in Success Stories
How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social Networking

How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social Networking

SociaLink is an app that uses Bluetooth for instant, in-person connections on multiple social networks simultaneously.
June 30, 2013 in Apps & Software
Inside a College Entrepreneur's Unique Coat Check Business

Inside a College Entrepreneur's Unique Coat Check Business

A stolen jacket leads to a big business for an Indiana University grad.
June 1, 2013 in Success Stories
College Startup Rethinks Laundry

College Startup Rethinks Laundry

A prepaid campus laundry service offers a lesson in entrepreneurship.
April 27, 2013 in Young Entrepreneurs
College Entrepreneurs Create Software to Help Businesses Thrive

College Entrepreneurs Create Software to Help Businesses Thrive

How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
March 23, 2013 in Marketing
Former Software Engineer Takes a High-Tech Approach to Farming

Former Software Engineer Takes a High-Tech Approach to Farming

How PodPonics transformed an unused lot in Atlanta into a productive farm.
March 9, 2013 in Success Stories
Web Startup Will Find the Best Parking Spot

Web Startup Will Find the Best Parking Spot

Ben Sann was a junior in high school when he came up with an idea for a website that would post the rates of parking garages all over New York. BestParking.com has now grown to include six cities.
March 2, 2013 in Business Ideas
College Entrepreneur Creates Wireless Headphones

College Entrepreneur Creates Wireless Headphones

A young DJ mixes up a wireless sound solution with his startup EarTop.
January 26, 2013 in Success Stories
College Entrepreneur Dives Into Niche Business

College Entrepreneur Dives Into Niche Business

A University of Oregon grad turns his love of coral into a thriving niche business.
January 12, 2013 in Profiles
College Entrepreneurs Invent a Way to Keep Beer Cold

College Entrepreneurs Invent a Way to Keep Beer Cold

KegSkins banishes the biggest party foul -- warm beer.
December 2, 2012 in Inventing
Two Entrepreneurs Find Niche in Custom Wooden Bicycles

Two Entrepreneurs Find Niche in Custom Wooden Bicycles

Woodworkers carve out a niche with an offbeat, high-end product.
November 25, 2012 in Business Ideas
Papernomad Makes Biodegradable Sleeves for Mobile Devices

Papernomad Makes Biodegradable Sleeves for Mobile Devices

A low-tech material protects high-tech products and reduces waste.
November 10, 2012 in Business Ideas
How Two Business Students Created Nutrition Bars for Dancers

How Two Business Students Created Nutrition Bars for Dancers

Julia Erickson and Aaron Ingley were both ballet dancers and business students when they came up with an idea to keep dancers full between rehearsals.
October 28, 2012 in Success Stories
How a Bad Roommate Sparked a Dorm-Room Startup

How a Bad Roommate Sparked a Dorm-Room Startup

RoommateFit, an online matching software modeled after online dating sites, grew out of Justin Mares' bad roommate experience his freshman year.
September 23, 2012 in Young Entrepreneurs
Young Entrepreneur Creates a Multimedia Music App

Young Entrepreneur Creates a Multimedia Music App

Part music magazine, part discovery engine, the free iPad app Groovebug pairs downloaded music with photos, videos, and reviews.
September 2, 2012 in Profiles
College Entrepreneurs Find a Green Niche in an Online Farmers Market

College Entrepreneurs Find a Green Niche in an Online Farmers Market

The young environmentalists with a passion for sustainable agriculture won $10,000 in a business contest to launch the farm-to-front-door venture.
August 17, 2012 in Young Entrepreneurs

Success in a Flash: How One Young Trep Turned DIY into ROI

How Flash Pals is gaining traction with its fuzzy animal-themed storage devices.
July 14, 2012 in Young Entrepreneurs
Young Entrepreneur Carves a Creative Niche with USB Drives

Young Entrepreneur Carves a Creative Niche with USB Drives

How Flash Pals is gaining traction with its fuzzy animal-themed storage devices.
July 13, 2012 in Young Entrepreneurs
Harvard Grads' Startup Rewards Gym Rats, Penalizes Couch Potatoes

Harvard Grads' Startup Rewards Gym Rats, Penalizes Couch Potatoes

An Ivy League economics assignment becomes a profitable business proposition: Work out or pay up.
May 24, 2012 in Young Entrepreneurs
A Dorm-Room Startup on an Environmental Mission

A Dorm-Room Startup on an Environmental Mission

A student entrepreneur vows to make an environmental impact with his online wedding invitations.
February 26, 2012 in Young Entrepreneurs

Do What You Love; Get Rich

Can you really make a living doing what you love? These entrepreneurs prove it's not only possible, but profitable.
November 10, 2005

Passion Into Profit

Can you really make a living doing what you love? These entrepreneurs prove it's not only possible, it can be profitable, too.
October 1, 2005 in Entrepreneur Startups Magazine

Home Invasion

When your home is your office, hiring employees is a touchy task. Learn how to set boundaries and cover your bases.
July 27, 2005

Home Sweet Office

When your home is your office, hiring employees is a touchy task. Learn how to set boundaries and cover your bases to make this transition smoothly.
May 1, 2005 in Home Based Business