Jodi Helmer

Jodi Helmer

Jodi Helmer is a freelance writer living in Portland, Oregon. Visit her online at www.jodihelmer.com.

Mmmm, Crickets: How Exo Protein Bars Found Its Wings
Business Unusual

Mmmm, Crickets: How Exo Protein Bars Found Its Wings

Two entrepreneurs are singing the praises of cricket-based protein bars.
How a Green Thumb Is Helping This Entrepreneur Earn Greenbacks
Gardening

How a Green Thumb Is Helping This Entrepreneur Earn Greenbacks

Smart Gardener brings ag-biz tech to the backyard.
Game of Drones: How This Husband and Wife Team Took Photography to New Heights
Innovators

Game of Drones: How This Husband and Wife Team Took Photography to New Heights

Elevated Element combines unmanned technology and photography, and sales are soaring.
Bottom's Up: How a Kombucha Bar Took Root in Virginia
Starting a Business

Bottom's Up: How a Kombucha Bar Took Root in Virginia

A small-batch brewer rethinks the probiotic favorite.
Everfan's Custom Capes Take Off Among Superhero Worshipers
Business Unusual

Everfan's Custom Capes Take Off Among Superhero Worshipers

Meet the man who built a grown-up business from a childhood love of superheroes.
8 Ways to Make Your Crowdfunding Campaign Pop
Crowdfunding

8 Ways to Make Your Crowdfunding Campaign Pop

It seems like everyone and their mother has a Kickstarter campaign. Here's how to get yours noticed.
Business Unusual

Drink Out of Your Glass and Eat It, Too

Meet the startup creating tasty edible glasses that could take a bite out of landfills.
Naming Your Business? Consider These 3 Points First
Starting a Business

Naming Your Business? Consider These 3 Points First

Finding the right name can make or break your business.
Bedtime Gets High-Tech With Digital PJs
Technology

Bedtime Gets High-Tech With Digital PJs

Inspired by QR-code technology, Juan Murdoch created cotton pajamas printed with a series of dots; when scanned with a smartphone, each dot launches one of 47 narrated bedtime stories,
College Entrepreneur Creates Digital Care Package Business
Starting a Business

College Entrepreneur Creates Digital Care Package Business

Regaalo, a web service that allows parents to send gifts to students, applies modern technology to an old-fashioned concept.
Starting a Business

Menswear for Women Corners a Niche Market

Custom clothier Tomboy Tailors crafts bespoke menswear -- for women.
College Startup Offers a Creative Approach to Banish Boring Presentations
Starting a Business

College Startup Offers a Creative Approach to Banish Boring Presentations

Instead of boring slides with bullet points and clip art, Big Fish creates presentations that tell stories and resonate emotionally with viewers.
How a Squinting Dog Inspired a $3 Million Company
Starting a Business

How a Squinting Dog Inspired a $3 Million Company

When their border collie had trouble seeing during a game of fetch, Roni and Ken Di Lullo invented Doggles, tinted sport goggles for dogs.
How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social Networking
Technology

How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social Networking

SociaLink is an app that uses Bluetooth for instant, in-person connections on multiple social networks simultaneously.
Inside a College Entrepreneur's Unique Coat Check Business
Starting a Business

Inside a College Entrepreneur's Unique Coat Check Business

A stolen jacket leads to a big business for an Indiana University grad.