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How a Green Thumb Is Helping This Entrepreneur Earn Greenbacks

Smart Gardener brings ag-biz tech to the backyard.

learn more about Jodi Helmer

By Jodi Helmer

Opinions expressed by Entrepreneur contributors are their own.

Not long after planting her first vegetable garden, Kristee Rosendahl realized she was spending most of her time indoors researching gardening topics, not actually digging in the dirt.

"I had a stack of gardening books a mile high, but it wasn't helping me figure out what was best for my garden," she recalls. Her need for a hyperlocal resource led Rosendahl, a user-experience designer at Apple, to develop Smart Gardener, an online tool for planning and managing one's vegetable patch.

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