Naming Your Business? Consider These 3 Points First
Finding the right name can make or break your business.
Opinions expressed by Entrepreneur contributors are their own.
It's one of the first and most significant decisions a startup needs to make. Pick the wrong name--one that doesn't resonate with customers, is difficult to pronounce or spell or is too close to another business's name--and it could have major detrimental effects on your brand, SEO and bottom line.
Steve Manning is founder and CEO of Igor, a Sausalito, Calif.-based naming and branding agency, and the creative force behind monikers like Aria Las Vegas, truTV, Boogie Board and Gogo inflight internet. He sat down with us to discuss the game of the name.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders