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6 Trends That Are Shaping the Future of Crowdfunding Understanding these innovations will help you get the most out of the brave new world of peer-to-peer financing.

By Jodi Helmer

This story appears in the August 2015 issue of Entrepreneur. Subscribe »

Terri Loewenthal
A built-in focus group: Yashar Behzadi turned to crowdfunding for feedback when launching PopSlate.

Before introducing PopSlate, a case that turns the back of a smartphone into a second screen, Yashar Behzadi needed to test the market for the high-tech product and get feedback from first-generation users. Crowdfunding, he suspected, would achieve both goals.

Behzadi launched a 30-day campaign on Indiegogo in December 2012 seeking $150,000 and ended up raising more than $219,000 in funding from 1,532 backers.

"A consumer-based crowdfunding campaign helped us engage early adopters and hone the product before it went to market," explains the Palo Alto, Calif.-based entrepreneur. "For us, it was less about the funding and more about the crowd."

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