For Subscribers

How Two Business Students Created Nutrition Bars for Dancers

Julia Erickson and Aaron Ingley were both ballet dancers and business students when they came up with an idea to keep dancers full between rehearsals.

learn more about Jodi Helmer

By Jodi Helmer

Opinions expressed by Entrepreneur contributors are their own.

As a principal dancer with the Pittsburgh Ballet Theatre and a business major at the University of Pittsburgh, Julia Erickson would race between rehearsals and classes, often turning to snack foods for convenience.

In 2010, bored with energy bars and prepackaged trail mixes, Erickson retreated to her kitchen. She wanted to create a nutrient-packed snack with a mix of protein, fiber and carbohydrates that would provide the stamina she needed to perform but with fewer processed ingredients and calories.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.
Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Living

21 Productive Things to Do During Your Commute

How to use this frustrating "wasted time" to get smarter, more focused and re-energized.

Business News

Amtrak Introduces 'Night Owl' Prices With Some Routes As Low As $5

The new discounts apply to some rides between Washington D.C. and New York City.

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.

Leadership

Don't Neglect This One Crucial Step of Leading Through Constant Change

Investing in the skills necessary to guide employees through change effectively will have a powerful impact on long-term company morale.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.