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Test Your Marketing I.Q.

Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.

Would you consider yourself a marketing pro? How up to date are you on the most important marketing trends? We've got a fast way for you to test your knowledge. Take our short, 10-question quiz to discover the information you need to keep your company ahead of the pack.

1. Choose the advertising medium that influences the most local purchase decisions:

A. Local newspapers
B. Local online ads
C. Local television
D. Local radio

2. This new advertising medium is the nation's second fastest growing (after the internet), is highly effective, extremely low cost, and is available in virtually every city and town. Is it:

A. Cable television
B. Ads in supermarkets
C. Cinema advertising
D. Ads on taxi tops

3. Multicultural marketing offers lucrative new product niches to entrepreneurs nationwide. Which minority or ethnic group has the greatest buying power, spends almost twice as much as the general population on clothing and accessories and tends to make buying decisions based on brand rather than price?

A. Hispanics
B. Blacks
C. Asian Americans
D. Arab Americans

4. Many entrepreneurs send permission-based e-mail marketing messages to in-house lists. When it comes to this marketing method, which of these is on the decline?

A. Conversion rates
B. Orders per e-mail
C. Open rates
D. Bounce rates

5. Which of the following best describes cable TV advertising:

A. Production can cost between $500 and $1,200 per spot.
B. It reaches narrowly defined audiences within special-interest programming.
C. Time is sold by geographic zone.
D. All of the above

6. Which direct-response medium has the highest average response rate?

A. Dimensional mail
B. Catalogs
C. E-mail
D. Flat direct mail

7. Blogs are hot, and many offer superior advertising opportunities for entrepreneurs. Which of the following best describes the characteristics of the majority of blog readers?

A. Significantly likely to live in wealthier households
B. Younger than the average internet user
C. More likely to buy products or services online
D. All of the above

8. When placing a print ad campaign, the term "frequency" applies to what?

A. The number of times your ad runs
B. How often you change ads
C. The number of times your target audience sees your ads
D. The number of different publications that carry your ads

9. What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?

A. 40 percent
B. 25 percent
C. 75 percent
D. None of the above

10. Ads on stadium snack-packs, posters in public restrooms and campus laundry rooms, advertising on golf course hospitality carts, and ads on the scoreboards of public tennis courts and swimming pools are all examples of:

A. Ambient marketing
B. Place-based advertising
C. Outdoor advertising
D. Viral marketing

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
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