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Most Recent Questions

How Can I Reach Out to International College Students in the U.S.?

Forget the universities. They are bureaucratic institutions that are a nightmare to deal with. Instead, go straight to the source — the students themselves. There are several ways I suggest... (more)

How Do I Choose a Location for My Store?

Location can play an important role in determining the success or failure of an early-stage business. This is why I recommend spending a significant amount of time planning and analyzing locations... (more)

Can I Use My City in My Business Name?

Generally, you can use your city in your business name. Of course, for every rule, there is an exception (sometimes, more than one). You cannot imply that your business is somehow a government... (more)

How Can I Increase My Sales Footprint?

In an age when emails, newsletters and online offers are all the rage, actually getting a real piece of paper in the -- hold onto your hat -- mail is a novelty. I say take advantage of the... (more)

How Do I Deal With Uncommitted Employees?

I don’t often do this, but I am going to recommend that you read a book that provides plenty of ideas on how to engage -- or re-engage -- employees: Love ‘em or Lose ‘em: Getting... (more)

My New Restaurant Has Rave Reviews, But Business Is Slowing Down Dramatically. Why?

Congratulations on your initial success with starting your own restaurant. There are a few different factors to consider as well as questions you need to ask yourself to identify the causes for the... (more)

Without Knowing Much About Technology, How Can I Launch an Online Service Platform?

The most successful entrepreneurs are typically cognizant of their strengths and weaknesses. Your question indicates that technology isn't one of your strengths – and that's ok. Some... (more)

How Can I Legally Improve a Product I Didn't Create?

I'm assuming from your question that when you refer to "the company," you are referring to your employer. So, can you profit from your employer’s pre-existing intellectual... (more)

How Can I Turn Price-Sensitive Shoppers Into Customers?

Entering a new market can be an exciting yet challenging endeavor for any company. Specifically, many companies run into problems when they allocate too many resources to an unproven product, which... (more)

How Can I Set My Business Apart From the Competition?

In many ways the elements that go into differentiating a bakery are the same as any other business. While it may seem obvious, most businesses are not even doing a good job at the three basics. If... (more)

How Can I Grow My Home-Based Business?

It's ambitious to think big and try to expand your business beyond your home. To do so, you're probably going to have to go out of your comfort zone and explore opportunities that may... (more)

Should I Create One or Two Websites for My Business?

People often come to me for branding and marketing advice already having created two, three or even sometimes four websites. In most cases -- as in yours – building more than one website is a... (more)

How Can I (Legally) Support Myself With Funds Raised for an Early-Stage Startup?

It's certainly legal to pay yourself a salary with some of the capital you raise from investors. As far as your ethical concern goes, it largely depends on your agreement with investors and the... (more)

How Can I Keep an Employee I Cannot Afford to Pay?

You are certainly in a tough spot. Seems as though you cannot afford to pay this person and you cannot afford to do without him—especially if he is working 60 hours a week. I don’t like... (more)

How Can I Pitch My Product to Large Companies?

Congratulations on developing a finished product. Now for the hard part, monetizing it. I'm glad to learn that you are thinking big with the goal of distributing your product to the masses via... (more)

With So Much Focus On Healthy Eating, Should I Franchise French Fries?

The first step to take before even considering franchising any sort of business concept is to open one or more prototype units and see how they perform. (See below for details on what prototypes... (more)

What Legal Issues Should I Consider Before Starting a Social Network?

Like any other business endeavor, a social network brings up a variety of legal issues. Here are just a few that you'll need to consider: Social networks can take a great deal of capital to... (more)

What Are Some Good Business Books to Read?

It's always a smart idea to learn from the knowledge and experience of others. One way to do so is through books written by great leaders. Personally, I try to read as many business books... (more)

How Can I Sell Excess Inventory When Going Out of Business?

One of the toughest aspects of starting a business is knowing when it's time to call it quits. When that time comes, the business owner needs to evaluate the trade-off of trying to get the most... (more)

Should I Do an Internship?

Most aspiring entrepreneurs think they need to follow a specific path to build the next great company. This isn't necessarily the case. Generally speaking, the best entrepreneurs share common... (more)
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