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Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs. Elgin also has made numerous speeches to franchise industry groups and at conventions on topics ranging from development strategies to the value of growth for all stakeholders in a franchise company.

30 Recent Stories

8 Traits of Successful Franchisees

8 Traits of Successful Franchisees

Thinking about buying a franchise? It's not for everyone. Columnist Jeff Elgin says these personality types are most likely to succeed.
April 24, 2012 in Franchises
Successful in Pizza? How About Oil Changes

Successful in Pizza? How About Oil Changes

These days, franchisees looking to expand are trying their luck with other brands. Here are three tips for those who want to diversify.
April 5, 2012 in Franchises
The Danger of Being Franchisee No. 1

The Danger of Being Franchisee No. 1

Sure, it's a thrill to get in on the ground floor of a hot new concept. But it's risky to invest in an unproven business model. Here are questions to ask.
February 8, 2012 in Franchises
Help! My Franchise Is Failing

Help! My Franchise Is Failing

If your business hits a rough patch, you should be able to turn to your franchisor for assistance. Here's what you can expect to receive.
October 26, 2011 in Franchises
Friendly's Bankruptcy: A Lesson for Any Franchisee

Friendly's Bankruptcy: A Lesson for Any Franchisee

Our franchise columnist looks at what happens to any franchise operator when a parent company files for bankruptcy protection.
October 5, 2011 in Franchises
Beware of 'Song Birds' When Doing Homework on a Franchise

Beware of 'Song Birds' When Doing Homework on a Franchise

Some franchisers will try to steer prospects to franchisees who will only sing their praises. Follow these five steps to make sure your research yields a more accurate picture of how a system is farin
September 9, 2011 in Franchises
How to Tell If a Franchisor's Marketing Will Make or Break You

How to Tell If a Franchisor's Marketing Will Make or Break You

Take your time and develop a strong sense of how franchisees feel about each aspect of their marketing program before you decide to buy in.
August 10, 2011 in Franchise Buying Guide
Will Dunkin' Go the Way of Burger King or McDonald's?

Will Dunkin' Go the Way of Burger King or McDonald's?

Our franchise columnist looks how a change in the ownership structure can impact franchisees
July 29, 2011 in Franchise Zone
Five Questions to Ask Franchisees Before You Become One

Five Questions to Ask Franchisees Before You Become One

When researching a franchise purchase, don't overlook your best source of information: current and former franchisees.
June 15, 2011 in Franchise Buying Guide
Three Keys to Maximizing Franchise Success

Three Keys to Maximizing Franchise Success

Making big bucks in the franchise world isn't a sure thing. It takes skill and hard work, but for the willing it can pay off.
May 27, 2011 in Franchise Buying Guide
How to Find Hot Franchises in a Cold Market

How to Find Hot Franchises in a Cold Market

What buyers look for when shopping for a franchise if a famous brand name doesn't top their list.
April 29, 2011 in Franchising Your Business
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