Jeff Elgin

Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.

Three Franchise Trends to Watch in 2011
Franchises

Three Franchise Trends to Watch in 2011

A forecast suggests good news may be ahead for the industry.
Which Is Better: A Job or a Franchise?
Franchises

Which Is Better: A Job or a Franchise?

When jobs are scarce, franchise ownership can seem appealing, but prospective franchisees should weigh the pros and cons.