Jeff Elgin

Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.

How Risky is That Franchise?
Franchises

How Risky is That Franchise?

5 simple tests to determine whether a franchise opportunity is too risky for you
4 Key Questions for Prospective Franchisees
Franchises

4 Key Questions for Prospective Franchisees

What to ask when you're researching a franchise opportunity--and how to get the answers
Franchises

Should 'Franchisee' Be Your Next Job Title?

If you're looking for work in this market, buying a franchise might be a better option.