Jeff Elgin

Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.

Will Dunkin' Go the Way of Burger King or McDonald's?
Franchises

Will Dunkin' Go the Way of Burger King or McDonald's?

Our franchise columnist looks how a change in the ownership structure can impact franchisees
Five Questions to Ask Franchisees Before You Become One
Franchises

Five Questions to Ask Franchisees Before You Become One

When researching a franchise purchase, don't overlook your best source of information: current and former franchisees.
Three Keys to Maximizing Franchise Success
Starting a Business

Three Keys to Maximizing Franchise Success

Making big bucks in the franchise world isn't a sure thing. It takes skill and hard work, but for the willing it can pay off.
How to Find Hot Franchises in a Cold Market
Growth Strategies

How to Find Hot Franchises in a Cold Market

What buyers look for when shopping for a franchise if a famous brand name doesn't top their list.