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Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs. Elgin also has made numerous speeches to franchise industry groups and at conventions on topics ranging from development strategies to the value of growth for all stakeholders in a franchise company.

30 Recent Stories

Three Franchise Trends to Watch in 2011

Three Franchise Trends to Watch in 2011

A forecast suggests good news may be ahead for the industry.
December 27, 2010 in Franchises
Which Is Better: A Job or a Franchise?

Which Is Better: A Job or a Franchise?

When jobs are scarce, franchise ownership can seem appealing, but prospective franchisees should weigh the pros and cons.
November 15, 2010 in Franchise Zone
How Risky is That Franchise?

How Risky is That Franchise?

5 simple tests to determine whether a franchise opportunity is too risky for you
September 29, 2010 in Franchise Buying Guide
4 Key Questions for Prospective Franchisees

4 Key Questions for Prospective Franchisees

What to ask when you're researching a franchise opportunity--and how to get the answers
September 28, 2010 in Franchise Buying Guide

Should 'Franchisee' Be Your Next Job Title?

If you're looking for work in this market, buying a franchise might be a better option.
May 26, 2010 in Franchise Buying Guide