John Williams is the founder and president of LogoYes.com, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.
Colors That Bring Out Your Brand
Make sure the colors you choose are sending the right message to your customers.Is Their Perception Your Reality?
Find out if your branding efforts are making a positive impact on your customers.Top 5 Business Card Blunders
Avoid these mistakes that could ruin your branding efforts.6 Ways to Convey Quality
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.Know--and Brand--Thyself
The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.5 Tips for Writing Quick-Read Copy
Want to keep your audience's attention? Here's how to keep it short.Highlight Your Brand with a Favicon
Want to capture your web audience? Use a 'favorites icon.'Target the Right Niche
Looking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with Trademarks
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.Your Brand's True Colors
Learn what the colors you use say about your business.Look Big, Sell Big
Use these branding tactics to give your small company a big, professional image.Creating Sales Tools That Build Your Brand
When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.Logo Design Basics
Craft your logo carefully because what it looks like says a lot about your business.Branding Trends: Delivery Channels Take the Lead
The hot ways to enhance your brand involve new media, but business branding basics are still in style.Hiring a Branding Professional
Looking to improve your company's image? Here's how to find the firm to help you do it.Living Your Brand
Take a look at who you are and how you want to represent your brand--and live it every day--to make yourself your #1 asset.The Art of Rebranding
Update a tired brand or create an entirely new identity with a smart rebranding strategy.The ABCs of Business Cards
5 tips for creating a professional business card that leaves a lasting impression.Using Your Logo in Memorable Ways
So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.Name Your Business in 3 Easy Steps
First impressions are everything, so here's how to choose a name your customers will bond with.Is it Time to Broaden Your Branding Horizon?
Know the risks and rewards of extending your brand before you put your name on the line.Building a Money-Making Brand
Stand out from the competition with these 5 steps to creating a winning brand platform.
Make Over Your Business's Image
The perks and perils of rebranding your companyMaking Your Brand Original
Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.Does Your Business Need a Makeover?
The perks and perils of rebranding your company
Crafting a Memorable Logo
Our branding expert shares five reasons why your business needs a logo your customers won't forget.3 Steps to Branding Your Website
Keep customers coming back for more with these tips for making a good impression with your site.8 Common Misconceptions About Business Websites
Ready to continue your branding efforts online? Our expert tells you what you should know before you build your website.Creating Brand Standards for Your Business
You can set your business apart with consistently designed marketing materials. This branding expert shows you how.The ABCs of Print and Web File Formats
When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.Most Popular
Connect with Entrepreneur
