John Williams

John Williams is the founder and president of, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.


Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.

Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.

6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.

Know--and Brand--Thyself

The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.

5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.

Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'

Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.

Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.

Your Brand's True Colors

Learn what the colors you use say about your business.

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.

Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.

Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.

Branding Trends: Delivery Channels Take the Lead

The hot ways to enhance your brand involve new media, but business branding basics are still in style.

Hiring a Branding Professional

Looking to improve your company's image? Here's how to find the firm to help you do it.