John Williams

John Williams is the founder and president of LogoYes.com, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.

30 Recent Stories

Branding

Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.
Branding

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Branding

Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
Branding

6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Work/Life Balance

Know--and Brand--Thyself

The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
Branding

5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.
Branding

Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'
Branding

Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with Trademarks
Branding

Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Marketing Materials

Your Brand's True Colors

Learn what the colors you use say about your business.
Branding

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
Branding

Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Branding

Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.
Branding

Branding Trends: Delivery Channels Take the Lead

The hot ways to enhance your brand involve new media, but business branding basics are still in style.
Branding

Hiring a Branding Professional

Looking to improve your company's image? Here's how to find the firm to help you do it.

Living Your Brand

Take a look at who you are and how you want to represent your brand--and live it every day--to make yourself your #1 asset.
Branding

The Art of Rebranding

Update a tired brand or create an entirely new identity with a smart rebranding strategy.
Branding

The ABCs of Business Cards

5 tips for creating a professional business card that leaves a lasting impression.
Branding

Using Your Logo in Memorable Ways

So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.
Branding

Name Your Business in 3 Easy Steps

First impressions are everything, so here's how to choose a name your customers will bond with.
Branding

Is it Time to Broaden Your Branding Horizon?

Know the risks and rewards of extending your brand before you put your name on the line.
Branding

Building a Money-Making Brand

Stand out from the competition with these 5 steps to creating a winning brand platform.
Make Over Your Business's Image
Marketing How-To Guides

Make Over Your Business's Image

The perks and perils of rebranding your company
Branding

Making Your Brand Original

Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.

Does Your Business Need a Makeover?

The perks and perils of rebranding your company
Crafting a Memorable Logo
Branding

Crafting a Memorable Logo

Our branding expert shares five reasons why your business needs a logo your customers won't forget.
Online Marketing

3 Steps to Branding Your Website

Keep customers coming back for more with these tips for making a good impression with your site.
Building a Website

8 Common Misconceptions About Business Websites

Ready to continue your branding efforts online? Our expert tells you what you should know before you build your website.

Creating Brand Standards for Your Business

You can set your business apart with consistently designed marketing materials. This branding expert shows you how.
Marketing Materials

The ABCs of Print and Web File Formats

When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.

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