Barbara Findlay Schenck

How to Use Customer Recommendations to Grow Your Business

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.

How to Make Your Website More Mobile-Friendly

Does your website look as good on a mobile device as it does on a TV? If not, digital design expert Janine Warner tells what changes you need to make and why.

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness.

How to Get Paid to Blog

Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs.

In a PR Crisis, There's No Room for 'No Comment'

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.

How Checklists Can Save Lives -- and Your Business

Tips to use five-step procedures as a management tool to improve your business.

Break Through the Online Noise With 'Likes'

How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.

Freemium: Is the Price Right for Your Company?

The try-before-you-buy business model can work -- if you can monetize your offerings.

When and How to Fire Your Customers

Sooner or later, most businesses will have to reshape their clientele. Here are some tips for doing it with finesse.

Register, Protect and Defend

How to stake and protect your claim when it comes to intellectual property.

When it Comes to Business Crises, A.D.A.P.T. or Else

Follow this five-step action plan when circumstances force a change to your usual routine.

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.

Pique Interests With a Sample

Sampling isn't just for ice cream shops--put the technique to work for your business.

Let Customers Go Without Ruining Your Reputation

A graceful parting with difficult clients requires finesse, but it can be done.

Three Steps to Effective Sales Promotions

Get customers out of a holding pattern with a top-notch campaign.

Is Your Introduction Ready?

Learn how to sell yourself to prospects in 6 simple steps.

Deliver on Price, Quality and Speed

Successful businesses deliver on all 3 fronts to win and keep customers.

Follow the Money

To increase sales, learn what customers want to buy.

Tag Yourself

Help your business become 'it' with a great tagline.