Barbara Findlay Schenck

Barbara Findlay Schenck is a small-business strategist, the author of Small Business Marketing for Dummies and the co-author of Branding for Dummies, Selling Your Business for Dummies and Business Plans Kit for Dummies.

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Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?

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9 Tips to Power Up Your Social Media

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.

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How to Use Customer Recommendations to Grow Your Business

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.

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How to Make Your Website More Mobile-Friendly

Does your website look as good on a mobile device as it does on a TV? If not, digital design expert Janine Warner tells what changes you need to make and why.

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Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.

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Lessons in Traditional PR...From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.

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