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Barbara Findlay Schenck

Barbara Findlay Schenck is a small-business strategist, the author of Small Business Marketing for Dummies and the co-author of Branding for Dummies, Selling Your Business for Dummies and Business Plans Kit for Dummies.

27 Recent Stories

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
June 9, 2013 in Branding
9 Tips to Power Up Your Social Media

9 Tips to Power Up Your Social Media

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
June 4, 2013 in Social Media
How to Use Customer Recommendations to Grow Your Business

How to Use Customer Recommendations to Grow Your Business

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
May 9, 2013 in Finding Customers
How to Make Your Website More Mobile-Friendly

How to Make Your Website More Mobile-Friendly

Does your website look as good on a mobile device as it does on a TV? If not, digital design expert Janine Warner tells what changes you need to make and why.
May 6, 2013 in Mobile
Marketing Strategies for the Future

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
March 14, 2013 in Marketing Basics

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
February 21, 2013 in Marketing
Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
February 12, 2013 in Young Entrepreneurs
Co-Marketing: Twice as Nice or Double the Trouble?

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness.
January 16, 2013 in Marketing Ideas
How to Get Paid to Blog

How to Get Paid to Blog

Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs.
October 4, 2012 in Business Ideas
In a PR Crisis, There's No Room for 'No Comment'

In a PR Crisis, There's No Room for 'No Comment'

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
June 21, 2012 in PR Basics
Go Guerrilla: A DIY Guide to Product Launches

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
April 24, 2012 in Marketing
How Checklists Can Save Lives -- and Your Business

How Checklists Can Save Lives -- and Your Business

Tips to use five-step procedures as a management tool to improve your business.
August 12, 2011 in Human Resources
Break Through the Online Noise With 'Likes'

Break Through the Online Noise With 'Likes'

How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.
July 19, 2011 in Marketing
Freemium: Is the Price Right for Your Company?

Freemium: Is the Price Right for Your Company?

The try-before-you-buy business model can work -- if you can monetize your offerings.
February 7, 2011 in Growth Strategies
When and How to Fire Your Customers

When and How to Fire Your Customers

Sooner or later, most businesses will have to reshape their clientele. Here are some tips for doing it with finesse.
January 19, 2011 in Leadership
Register, Protect and Defend

Register, Protect and Defend

How to stake and protect your claim when it comes to intellectual property.
January 3, 2011 in Legal Basics For Startups
When it Comes to Business Crises, A.D.A.P.T. or Else

When it Comes to Business Crises, A.D.A.P.T. or Else

Follow this five-step action plan when circumstances force a change to your usual routine.
October 27, 2010 in Growth Strategies
The Downside of Price Reductions

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.
August 30, 2010 in Closing the Sale
Unleash Your Inner Guerrilla Marketer

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
July 9, 2010 in Guerrilla Marketing
Free--Yes, Free!--Marketing Resources

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.
March 22, 2010 in Marketing Basics

Pique Interests With a Sample

Sampling isn't just for ice cream shops--put the technique to work for your business.
March 9, 2010 in Closing the Sale

Let Customers Go Without Ruining Your Reputation

A graceful parting with difficult clients requires finesse, but it can be done.
February 9, 2010 in Customer Service

Three Steps to Effective Sales Promotions

Get customers out of a holding pattern with a top-notch campaign.
February 1, 2010 in Closing the Sale
Is Your Introduction Ready?

Is Your Introduction Ready?

Learn how to sell yourself to prospects in 6 simple steps.
January 11, 2010 in Presentations

Deliver on Price, Quality and Speed

Successful businesses deliver on all 3 fronts to win and keep customers.
December 17, 2009 in Customer Service

Follow the Money

To increase sales, learn what customers want to buy.
December 15, 2009 in Customer Service

Tag Yourself

Help your business become 'it' with a great tagline.
November 12, 2009 in Branding