Barbara Findlay Schenck

Barbara Findlay Schenck is a small-business strategist, the author of Small Business Marketing for Dummies and the co-author of Branding for Dummies, Selling Your Business for Dummies and Business Plans Kit for Dummies.

27 Recent Stories

Branding

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
9 Tips to Power Up Your Social Media
Social Media

9 Tips to Power Up Your Social Media

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
How to Use Customer Recommendations to Grow Your Business
Finding Customers

How to Use Customer Recommendations to Grow Your Business

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
How to Make Your Website More Mobile-Friendly
Mobile

How to Make Your Website More Mobile-Friendly

Does your website look as good on a mobile device as it does on a TV? If not, digital design expert Janine Warner tells what changes you need to make and why.
Marketing Strategies for the Future
Marketing Basics

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Marketing

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist
Young Entrepreneurs

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Co-Marketing: Twice as Nice or Double the Trouble?
Marketing Ideas

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness.
How to Get Paid to Blog
Business Ideas

How to Get Paid to Blog

Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs.
In a PR Crisis, There's No Room for 'No Comment'
PR Basics

In a PR Crisis, There's No Room for 'No Comment'

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
Go Guerrilla: A DIY Guide to Product Launches
Marketing

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
How Checklists Can Save Lives -- and Your Business
Human Resources

How Checklists Can Save Lives -- and Your Business

Tips to use five-step procedures as a management tool to improve your business.
Break Through the Online Noise With 'Likes'
Marketing

Break Through the Online Noise With 'Likes'

How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.
Freemium: Is the Price Right for Your Company?
Growth Strategies

Freemium: Is the Price Right for Your Company?

The try-before-you-buy business model can work -- if you can monetize your offerings.
When and How to Fire Your Customers
Leadership

When and How to Fire Your Customers

Sooner or later, most businesses will have to reshape their clientele. Here are some tips for doing it with finesse.
Register, Protect and Defend
Legal Basics For Startups

Register, Protect and Defend

How to stake and protect your claim when it comes to intellectual property.
When it Comes to Business Crises, A.D.A.P.T. or Else
Growth Strategies

When it Comes to Business Crises, A.D.A.P.T. or Else

Follow this five-step action plan when circumstances force a change to your usual routine.
The Downside of Price Reductions
Closing the Sale

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.
Unleash Your Inner Guerrilla Marketer
Guerrilla Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
Free--Yes, Free!--Marketing Resources
Marketing Basics

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.
Closing the Sale

Pique Interests With a Sample

Sampling isn't just for ice cream shops--put the technique to work for your business.
Customer Service

Let Customers Go Without Ruining Your Reputation

A graceful parting with difficult clients requires finesse, but it can be done.
Closing the Sale

Three Steps to Effective Sales Promotions

Get customers out of a holding pattern with a top-notch campaign.
Is Your Introduction Ready?
Presentations

Is Your Introduction Ready?

Learn how to sell yourself to prospects in 6 simple steps.
Customer Service

Deliver on Price, Quality and Speed

Successful businesses deliver on all 3 fronts to win and keep customers.
Customer Service

Follow the Money

To increase sales, learn what customers want to buy.
Branding

Tag Yourself

Help your business become 'it' with a great tagline.

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