Lisa Girard
Lisa Girard is a freelance writer who covers topics as diverse as golf fashion, health and beauty, the hardware industry and small business interests. She also has been Senior Apparel Editor for PGA Magazine for more than a decade. Lisa lives in New Jersey with her four children and two dogs.
10 Questions to Ask Before Naming Your Business
A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable.
Tipping Its Hat to a Younger Generation, Pukka Headwear Finds Success in the Golf Industry
After years of struggle, the golf cap company stands out in a crowded market with a customized approach to selling.
10 Questions to Ask Yourself Before Choosing an Office Space
When setting up your base of operations for a startup, you have to think not only about location but also about your future needs. Here's what you need to remember before moving in.
10 Questions to Ask Before Selling Your Business
Selling a business should never be a spur-of-the-moment decision. Here's what you need to think about to figure it out.
Lessons in Persuasion From the Most Celebrated American Presidents
With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.
3 Ways to Turn Holiday Shoppers Into Year-Round Customers
Exceed customer expectations through everything from great customer service to surprise gifts.
5 Tips for Coping with Cranky Customers
As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
7 Deadly Sins of Business Meetings
Meetings can yield better results if company leaders provide focus -- and a little creativity.
3 New Technologies to Make Shopping More Interactive
Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
A Sneak Peek at the Store of the Future
Look for more decentralized, less cluttered stores that offer experiences and personalized products.
Smaller Retailers Tap Into the Power of Digital Displays
Four retailers illustrate how digital signs can help attract customers and boost revenue.
Fast-Growing Chegg Aims for High Marks with Students
From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.
Five Strategies for a Winning Sales Presentation
How to put your best pitch forward, win over prospects and make more sales.
How to Conquer Your Sales Fears
Five common sales worries business owners face -- and ways you can combat them to close the deal.
Five Steps to Painless Inventory Management
A look at common mistakes entrepreneurs make with inventory, and how to fix them.
From Business Failure to Multimillion-Dollar 'Green' Niche
How entrepreneur Marty Metro created technology that turned used boxes into a $10 million eco-friendly business.
Three Ways to Streamline Shipping for the Holiday Rush
Small-business owners share their time-saving strategies for the upcoming season.
Five Overlooked Legal Mistakes Entrepreneurs Make
When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them.
Five Signs It's Time to Change Your Prices
Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.
How to Stop Stress in 60 Seconds or Less
Five quick ways business owners can avoid overwhelm.
Five Creativity Exercises to Find Your Passion
Want to start a business, but not sure what to pursue? Here's how to discover what you love.
Three Common Accounting Mistakes
Expert advice and lessons learned from financial missteps of small-business owners.
From Rock Bottom to Rebirth
How a commercial graphics company discovered new markets for a business rebound.
Dating Sites For -- and By -- Entrepreneurs
Business owners find a market niche in their unique relationship dilemma.
Don't Make These Return Policy Mistakes
Three small-business owners share their biggest policy pitfalls and how they fixed them.Most Popular
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