Lisa Girard is a freelance writer who covers topics as diverse as golf fashion, health and beauty, the hardware industry and small business interests. She also has been Senior Apparel Editor for PGA Magazine for more than a decade.
30 Recent Stories
Grow Your Business
If you are considering exhibiting at a trade show, here is what you need to know to best strategize for the event.
Your Business Plan
The dream of being one's own boss is what leads many people to start businesses, but don't be too hasty in leaving your bread-and-butter job.
Every time you are tempted to fire an employee, use it as an opportunity to look in the mirror and learn. The fact that an employee isn't performing according to your expectations may not be his probl
Management & Operations
Managers often have no problem evaluating their employees' strengths and weaknesses, but taking stock of their own skills is just as important. Here are the 10 key questions to ask yourself when evalu
Having a partner could share the load...or create added burden.
Here are some of the key issues to consider before starting your application.
After years of struggle, the golf cap company stands out in a crowded market with a customized approach to selling.
When setting up your base of operations for a startup, you have to think not only about location but also about your future needs. Here's what you need to remember before moving in.
With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.
Exceed customer expectations through everything from great customer service to surprise gifts.
Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
Four retailers illustrate how digital signs can help attract customers and boost revenue.
From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.
How entrepreneur Marty Metro created technology that turned used boxes into a $10 million eco-friendly business.
Small-business owners share their time-saving strategies for the upcoming season.