Lisa Girard

Lisa Girard

Lisa Girard is a freelance writer who covers topics as diverse as golf fashion, health and beauty, the hardware industry and small business interests. She also has been Senior Apparel Editor for PGA Magazine for more than a decade.

30 Recent Stories

10 Questions to Ask When Preparing for a Trade Show
Grow Your Business

10 Questions to Ask When Preparing for a Trade Show

If you are considering exhibiting at a trade show, here is what you need to know to best strategize for the event.
10 Questions to Ask Before Quitting Your Day Job to Run Your Own Company
Your Business Plan

10 Questions to Ask Before Quitting Your Day Job to Run Your Own Company

The dream of being one's own boss is what leads many people to start businesses, but don't be too hasty in leaving your bread-and-butter job.
10 Questions to Ask Yourself Before Letting an Employee Go
Managing Employees

10 Questions to Ask Yourself Before Letting an Employee Go

Every time you are tempted to fire an employee, use it as an opportunity to look in the mirror and learn. The fact that an employee isn't performing according to your expectations may not be his probl
10 Questions to Ask Yourself When Measuring Your Management Strengths
Management & Operations

10 Questions to Ask Yourself When Measuring Your Management Strengths

Managers often have no problem evaluating their employees' strengths and weaknesses, but taking stock of their own skills is just as important. Here are the 10 key questions to ask yourself when evalu
10 Questions to Ask Before Committing to a Business Partner
Startup Basics

10 Questions to Ask Before Committing to a Business Partner

Having a partner could share the load...or create added burden.
10 Questions to Ask Before Applying for a Bank Loan
Financing

10 Questions to Ask Before Applying for a Bank Loan

Here are some of the key issues to consider before starting your application.
10 Questions to Ask When Pricing Your Product
Startup Basics

10 Questions to Ask When Pricing Your Product

Read our guide to figuring out what you should be charging for your products and services.
10 Questions to Ask When Designing Your Office
Business Management

10 Questions to Ask When Designing Your Office

Here's a look at how to design or refashion your office to meet the requirements of today's fast-changing workplace.
10 Questions to Ask When Determining Your Salary
Cash Flow & Money Management

10 Questions to Ask When Determining Your Salary

These guidelines will help you settle on the right amount for you and your business.
10 Questions to Ask Before Naming Your Business
Startup Basics

10 Questions to Ask Before Naming Your Business

A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable.
Tipping Its Hat to a Younger Generation, Pukka Headwear Finds Success in the Golf Industry
Success Stories

Tipping Its Hat to a Younger Generation, Pukka Headwear Finds Success in the Golf Industry

After years of struggle, the golf cap company stands out in a crowded market with a customized approach to selling.
10 Questions to Ask Yourself Before Choosing an Office Space
Location

10 Questions to Ask Yourself Before Choosing an Office Space

When setting up your base of operations for a startup, you have to think not only about location but also about your future needs. Here's what you need to remember before moving in.
10 Questions to Ask Before Selling Your Business
Selling Your Biz

10 Questions to Ask Before Selling Your Business

Selling a business should never be a spur-of-the-moment decision. Here's what you need to think about to figure it out.
Lessons in Persuasion From the Most Celebrated American Presidents
Leadership

Lessons in Persuasion From the Most Celebrated American Presidents

With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.
3 Ways to Turn Holiday Shoppers Into Year-Round Customers
Customer Service

3 Ways to Turn Holiday Shoppers Into Year-Round Customers

Exceed customer expectations through everything from great customer service to surprise gifts.
5 Tips for Coping with Cranky Customers
Customer Loyalty and Retention

5 Tips for Coping with Cranky Customers

As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
7 Deadly Sins of Business Meetings
Growing Your Business

7 Deadly Sins of Business Meetings

Meetings can yield better results if company leaders provide focus -- and a little creativity.
3 New Technologies to Make Shopping More Interactive
Sales

3 New Technologies to Make Shopping More Interactive

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
A Sneak Peek at the Store of the Future
Retail Center

A Sneak Peek at the Store of the Future

Look for more decentralized, less cluttered stores that offer experiences and personalized products.
Smaller Retailers Tap Into the Power of Digital Displays
Retail Center

Smaller Retailers Tap Into the Power of Digital Displays

Four retailers illustrate how digital signs can help attract customers and boost revenue.
Fast-Growing Chegg Aims for High Marks with Students
Profiles

Fast-Growing Chegg Aims for High Marks with Students

From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.
Five Strategies for a Winning Sales Presentation
Presentations

Five Strategies for a Winning Sales Presentation

How to put your best pitch forward, win over prospects and make more sales.
How to Conquer Your Sales Fears
Sales

How to Conquer Your Sales Fears

Five common sales worries business owners face -- and ways you can combat them to close the deal.
Five Steps to Painless Inventory Management
Management & Operations

Five Steps to Painless Inventory Management

A look at common mistakes entrepreneurs make with inventory, and how to fix them.
From Business Failure to Multimillion-Dollar 'Green' Niche
Profiles

From Business Failure to Multimillion-Dollar 'Green' Niche

How entrepreneur Marty Metro created technology that turned used boxes into a $10 million eco-friendly business.
Three Ways to Streamline Shipping for the Holiday Rush
Shipping Center

Three Ways to Streamline Shipping for the Holiday Rush

Small-business owners share their time-saving strategies for the upcoming season.
Five Overlooked Legal Mistakes Entrepreneurs Make
Legal Basics For Startups

Five Overlooked Legal Mistakes Entrepreneurs Make

When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them.
Five Signs It's Time to Change Your Prices
Pricing

Five Signs It's Time to Change Your Prices

Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.
How to Stop Stress in 60 Seconds or Less
Work/Life Balance

How to Stop Stress in 60 Seconds or Less

Five quick ways business owners can avoid overwhelm.
Five Creativity Exercises to Find Your Passion
Startup Basics

Five Creativity Exercises to Find Your Passion

Want to start a business, but not sure what to pursue? Here's how to discover what you love.

Most Shared Stories

1
5 Social-Media Tips to Enhance Your Marketing
2
Richard Branson's 5 Steps for Startup Success
3
9 Things Rich People Do Differently Every Day
4
10 Quotes on Persistence to Help You Keep Going
5
15 Signs You're an Entrepreneur