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Lisa Girard

Lisa Girard is a freelance writer who covers topics as diverse as golf fashion, health and beauty, the hardware industry and small business interests. She also has been Senior Apparel Editor for PGA Magazine for more than a decade. Lisa lives in New Jersey with her four children and two dogs.

30 Recent Stories

10 Questions to Ask When Preparing for a Trade Show

10 Questions to Ask When Preparing for a Trade Show

If you are considering exhibiting at a trade show, here is what you need to know to best strategize for the event.
October 28, 2013 in Grow Your Business
10 Questions to Ask Before Quitting Your Day Job to Run Your Own Company

10 Questions to Ask Before Quitting Your Day Job to Run Your Own Company

The dream of being one's own boss is what leads many people to start businesses, but don't be too hasty in leaving your bread-and-butter job.
September 9, 2013 in Your Business Plan
10 Questions to Ask Yourself Before Letting an Employee Go

10 Questions to Ask Yourself Before Letting an Employee Go

Every time you are tempted to fire an employee, use it as an opportunity to look in the mirror and learn. The fact that an employee isn't performing according to your expectations may not be his probl
August 28, 2013 in Managing Employees
10 Questions to Ask Yourself When Measuring Your Management Strengths

10 Questions to Ask Yourself When Measuring Your Management Strengths

Managers often have no problem evaluating their employees' strengths and weaknesses, but taking stock of their own skills is just as important. Here are the 10 key questions to ask yourself when evalu
August 22, 2013 in Management & Operations
10 Questions to Ask Before Committing to a Business Partner

10 Questions to Ask Before Committing to a Business Partner

Having a partner could share the load...or create added burden.
July 26, 2013 in Startup Basics
10 Questions to Ask Before Applying for a Bank Loan

10 Questions to Ask Before Applying for a Bank Loan

Here are some of the key issues to consider before starting your application.
July 8, 2013 in Financing
10 Questions to Ask When Pricing Your Product

10 Questions to Ask When Pricing Your Product

Read our guide to figuring out what you should be charging for your products and services.
June 24, 2013 in Startup Basics
10 Questions to Ask When Designing Your Office

10 Questions to Ask When Designing Your Office

Here's a look at how to design or refashion your office to meet the requirements of today's fast-changing workplace.
June 10, 2013 in Business Management
10 Questions to Ask When Determining Your Salary

10 Questions to Ask When Determining Your Salary

These guidelines will help you settle on the right amount for you and your business.
10 Questions to Ask Before Naming Your Business

10 Questions to Ask Before Naming Your Business

A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable.
May 14, 2013 in Startup Basics
Tipping Its Hat to a Younger Generation, Pukka Headwear Finds Success in the Golf Industry

Tipping Its Hat to a Younger Generation, Pukka Headwear Finds Success in the Golf Industry

After years of struggle, the golf cap company stands out in a crowded market with a customized approach to selling.
April 16, 2013 in Success Stories
10 Questions to Ask Yourself Before Choosing an Office Space

10 Questions to Ask Yourself Before Choosing an Office Space

When setting up your base of operations for a startup, you have to think not only about location but also about your future needs. Here's what you need to remember before moving in.
March 20, 2013 in Location
10 Questions to Ask Before Selling Your Business

10 Questions to Ask Before Selling Your Business

Selling a business should never be a spur-of-the-moment decision. Here's what you need to think about to figure it out.
March 6, 2013 in Selling Your Biz
Lessons in Persuasion From the Most Celebrated American Presidents

Lessons in Persuasion From the Most Celebrated American Presidents

With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.
February 18, 2013 in Leadership
3 Ways to Turn Holiday Shoppers Into Year-Round Customers

3 Ways to Turn Holiday Shoppers Into Year-Round Customers

Exceed customer expectations through everything from great customer service to surprise gifts.
December 5, 2012 in Customer Service
5 Tips for Coping with Cranky Customers

5 Tips for Coping with Cranky Customers

As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
November 28, 2012 in Customer Loyalty and Retention
7 Deadly Sins of Business Meetings

7 Deadly Sins of Business Meetings

Meetings can yield better results if company leaders provide focus -- and a little creativity.
August 14, 2012 in Growing Your Business
3 New Technologies to Make Shopping More Interactive

3 New Technologies to Make Shopping More Interactive

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
August 8, 2012 in Sales
A Sneak Peek at the Store of the Future

A Sneak Peek at the Store of the Future

Look for more decentralized, less cluttered stores that offer experiences and personalized products.
June 28, 2012 in Retail Center
Smaller Retailers Tap Into the Power of Digital Displays

Smaller Retailers Tap Into the Power of Digital Displays

Four retailers illustrate how digital signs can help attract customers and boost revenue.
May 7, 2012 in Retail Center
Fast-Growing Chegg Aims for High Marks with Students

Fast-Growing Chegg Aims for High Marks with Students

From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.
January 18, 2012 in Profiles
Five Strategies for a Winning Sales Presentation

Five Strategies for a Winning Sales Presentation

How to put your best pitch forward, win over prospects and make more sales.
December 12, 2011 in Presentations
How to Conquer Your Sales Fears

How to Conquer Your Sales Fears

Five common sales worries business owners face -- and ways you can combat them to close the deal.
November 14, 2011 in Sales
Five Steps to Painless Inventory Management

Five Steps to Painless Inventory Management

A look at common mistakes entrepreneurs make with inventory, and how to fix them.
November 3, 2011 in Management & Operations
From Business Failure to Multimillion-Dollar 'Green' Niche

From Business Failure to Multimillion-Dollar 'Green' Niche

How entrepreneur Marty Metro created technology that turned used boxes into a $10 million eco-friendly business.
October 13, 2011 in Profiles
Three Ways to Streamline Shipping for the Holiday Rush

Three Ways to Streamline Shipping for the Holiday Rush

Small-business owners share their time-saving strategies for the upcoming season.
September 20, 2011 in Shipping Center
Five Overlooked Legal Mistakes Entrepreneurs Make

Five Overlooked Legal Mistakes Entrepreneurs Make

When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them.
August 31, 2011 in Legal Basics For Startups
Five Signs It's Time to Change Your Prices

Five Signs It's Time to Change Your Prices

Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.
August 17, 2011 in Pricing
How to Stop Stress in 60 Seconds or Less

How to Stop Stress in 60 Seconds or Less

Five quick ways business owners can avoid overwhelm.
August 3, 2011 in Work/Life Balance
Five Creativity Exercises to Find Your Passion

Five Creativity Exercises to Find Your Passion

Want to start a business, but not sure what to pursue? Here's how to discover what you love.
June 3, 2011 in Startup Basics

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