Lisa Girard

Lisa Girard

Lisa Girard is a freelance writer who covers topics as diverse as golf fashion, health and beauty, the hardware industry and small business interests. She also has been Senior Apparel Editor for PGA Magazine for more than a decade.

5 Tips for Coping with Cranky Customers
Marketing

5 Tips for Coping with Cranky Customers

As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
7 Deadly Sins of Business Meetings
Growth Strategies

7 Deadly Sins of Business Meetings

Meetings can yield better results if company leaders provide focus -- and a little creativity.
3 New Technologies to Make Shopping More Interactive
Marketing

3 New Technologies to Make Shopping More Interactive

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
A Sneak Peek at the Store of the Future
Starting a Business

A Sneak Peek at the Store of the Future

Look for more decentralized, less cluttered stores that offer experiences and personalized products.
Smaller Retailers Tap Into the Power of Digital Displays
Starting a Business

Smaller Retailers Tap Into the Power of Digital Displays

Four retailers illustrate how digital signs can help attract customers and boost revenue.
Fast-Growing Chegg Aims for High Marks with Students
Entrepreneurs

Fast-Growing Chegg Aims for High Marks with Students

From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.
Five Strategies for a Winning Sales Presentation
Marketing

Five Strategies for a Winning Sales Presentation

How to put your best pitch forward, win over prospects and make more sales.
How to Conquer Your Sales Fears
Marketing

How to Conquer Your Sales Fears

Five common sales worries business owners face -- and ways you can combat them to close the deal.
Five Steps to Painless Inventory Management
Growth Strategies

Five Steps to Painless Inventory Management

A look at common mistakes entrepreneurs make with inventory, and how to fix them.
From Business Failure to Multimillion-Dollar 'Green' Niche
Growth Strategies

From Business Failure to Multimillion-Dollar 'Green' Niche

How entrepreneur Marty Metro created technology that turned used boxes into a $10 million eco-friendly business.
Three Ways to Streamline Your Shipping for the Holiday Rush
Growth Strategies

Three Ways to Streamline Your Shipping for the Holiday Rush

Small-business owners share their time-saving strategies for the upcoming season.
Five Overlooked Legal Mistakes Entrepreneurs Make
Starting a Business

Five Overlooked Legal Mistakes Entrepreneurs Make

When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them.
Five Signs It's Time to Change Your Prices
Finance

Five Signs It's Time to Change Your Prices

Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.
How to Stop Stress in 60 Seconds or Less
Entrepreneurs

How to Stop Stress in 60 Seconds or Less

Five quick ways business owners can avoid overwhelm.
How to Find Your Passion in 5 Creativity Exercises
How To

How to Find Your Passion in 5 Creativity Exercises

Want to start a business, but not sure what to pursue? Here's how to discover what you love.