Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.
Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
Recent Posts by Mikal E. Belicove
An Argument for Caution as Facebook Readies Mobile Ads
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Do You Know What's In Your Business Credit File?
Why managing your business credit score is more important than you may think.
Main Street Merchants Aren't Deterred by Red Tape
As politicians vilify regulations on the campaign trail, consider the results from a recent survey of small-business owners. It seems regulations aren't as onerous as some think.
Is Your Facebook Business Page Ready for 31,170 Visitors?
A new survey reveals the reach of the average Facebook user.
Why You Should Consider an IT Audit
Does your company need an IT audit? Will it improve your bottom line?
Zuckerberg's $1 Salary and More: Parsing the Facebook IPO Filing
Facebook's IPO filing reveals a great deal about the company. Here's a brief overview.
The 10 Things Facebook Got Right Pre-IPO
Facebook has the potential to raise $10 billion in an IPO. Here's why that's possible.
Understanding Google's New Page Layout Algorithm
Where you place ads on your website now matters more than ever.
The 10 Ds of Creating a Social Media Use Policy
Every business needs a social media use policy, and here's how to create one.
How Fine Art America Built Its Business by Bootstrapping
Before you even think about asking someone to invest in your business, consider what Sean Broihier of Fine Art America did.
Why and How to Host a Hackathon
Short on programming talent or ideas? Consider hosting a hackathon.
Emerging Social Media Sites to Attract Users
As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Why Social Media May Weaken the Moral Fiber of Your Workplace
Of all the benefits of social media, it could also lead to ethical woes in the workplace.
How to Find Beta Testers
Before you launch a new product or service, enlist some early users to take your vision out for a test drive.
How to Protect Your Business from a Rogue Employee
As movie studios go after those who've illegally uploaded their content to the Internet, business owners should determine their recourse should an employee cross the line on your dime.
Lawmakers Seek FTC Scrutiny of Google's Search Results
Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
See What Attracts People to Your Business's Facebook Page
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Where to Focus Your Business's Ad Dollars in the New Year
Here, new data that can help you plan where your business should spend on advertising in 2012.
10 Gifts Entrepreneurs Can Give to Staffers
Not sure what to buy for your hard working employees this holiday season? Check out these suggestions.
A User's Guide to Facebook's New Timeline Feature
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
What Your Business Can Learn From Apple's Battle with Samsung
If you think a competitor copied your patented products or services, here are some ways to stand in the way of their efforts.
How Gowalla's Deal with Facebook Affects You
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Why Negativity Can Be Good for Your Business Blog
Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Understanding the Value of a Facebook Fan
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Measuring Offline Vs. Online Word-of-Mouth Marketing
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
More Small Businesses Extol the Benefits of Social Media
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Viewpoint: Why Google+ Pages Isn't Good for Business
Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
How to Sell to Grocery Giants Wal-Mart and Whole Foods
Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
Why Big Corporations Are Putting the Brakes on Social Media
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
An Argument for Caution as Facebook Readies Mobile Ads
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business. Do You Know What's In Your Business Credit File?
Why managing your business credit score is more important than you may think. Main Street Merchants Aren't Deterred by Red Tape
As politicians vilify regulations on the campaign trail, consider the results from a recent survey of small-business owners. It seems regulations aren't as onerous as some think. Is Your Facebook Business Page Ready for 31,170 Visitors?
A new survey reveals the reach of the average Facebook user. Why You Should Consider an IT Audit
Does your company need an IT audit? Will it improve your bottom line? Zuckerberg's $1 Salary and More: Parsing the Facebook IPO Filing
Facebook's IPO filing reveals a great deal about the company. Here's a brief overview. The 10 Things Facebook Got Right Pre-IPO
Facebook has the potential to raise $10 billion in an IPO. Here's why that's possible. Understanding Google's New Page Layout Algorithm
Where you place ads on your website now matters more than ever. The 10 Ds of Creating a Social Media Use Policy
Every business needs a social media use policy, and here's how to create one. How Fine Art America Built Its Business by Bootstrapping
Before you even think about asking someone to invest in your business, consider what Sean Broihier of Fine Art America did. Why and How to Host a Hackathon
Short on programming talent or ideas? Consider hosting a hackathon. Emerging Social Media Sites to Attract Users
As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up. Why Social Media May Weaken the Moral Fiber of Your Workplace
Of all the benefits of social media, it could also lead to ethical woes in the workplace. How to Find Beta Testers
Before you launch a new product or service, enlist some early users to take your vision out for a test drive. How to Protect Your Business from a Rogue Employee
As movie studios go after those who've illegally uploaded their content to the Internet, business owners should determine their recourse should an employee cross the line on your dime. Lawmakers Seek FTC Scrutiny of Google's Search Results
Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way. See What Attracts People to Your Business's Facebook Page
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page. Where to Focus Your Business's Ad Dollars in the New Year
Here, new data that can help you plan where your business should spend on advertising in 2012. 10 Gifts Entrepreneurs Can Give to Staffers
Not sure what to buy for your hard working employees this holiday season? Check out these suggestions. A User's Guide to Facebook's New Timeline Feature
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started. What Your Business Can Learn From Apple's Battle with Samsung
If you think a competitor copied your patented products or services, here are some ways to stand in the way of their efforts. How Gowalla's Deal with Facebook Affects You
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner. Why Negativity Can Be Good for Your Business Blog
Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical. Understanding the Value of a Facebook Fan
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't. Measuring Offline Vs. Online Word-of-Mouth Marketing
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth. More Small Businesses Extol the Benefits of Social Media
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out. Viewpoint: Why Google+ Pages Isn't Good for Business
Google+ Pages has a long way to go before it can be worthy competitor to Facebook. How to Sell to Grocery Giants Wal-Mart and Whole Foods
Here are seven concrete suggestions on getting your products onto the shelves of major grocers. Why Big Corporations Are Putting the Brakes on Social Media
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.Connect with Entrepreneur
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