Erika Napoletano
Erika Napoletano is the head redhead at RHW Media, a Boulder, Colo.-based company that solves hard marketing problems and gets people unstuck and on their way to being awesome. She's the author of The Power of Unpopular (Wiley, 2011). Learn more about her at erikanapoletano.com.
What to Do If You Hate Your Brand
Four steps to building your brand into something that's more true to you.
The Right Way to Adjust Your Prices
Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
Why Stretching the Budget Is Worth It
Going with the lowest cost option isn't always the best choice. Here's how to make value-based decisions.
How to Really Listen to Your Customers
A flexible response to a customer's needs plants a vineyard's new direction.
3 Surprising Ways to Find New Clients
Defy convention and employ these unconventional methods for connecting with new customers.
Why You Should Fire Some Clients
Why you should choose peace of mind over revenue and cut ties with bad clients.
3 Ways to Kick Start Your Business into 2013
Stop futzing around. Here's how to propel your business forward -- right now.
Why Collaboration Is Key
Ideas are worthless until they're out of your head and in front of others.
How to Build Your Business by Working With the Competition
One entrepreneur grew his niche business by collaborating with bigger companies that didn't consider him competition.
How to Make Your Social Networking Efforts More Productive
Forget flavor-of-the-month social sites. Find the community that works best for your company.
How to Stand Out by Keeping it Simple
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
Liquortarians Hope to Get Your Vote
Why should you raise a glass to the Liquortarians? Their platform is all about teamwork.
In Amish Country, A Lesson in Niche Marketing
A business that caters to a specialized community offers lessons in narrowing the focus.
Where to Look to Raise Cash For Your Business
When local options fail, it's time to cast a wider net. Here are ways to expand your funding search.
Tips to Help the Next Generation of Entrepreneurs
The innovators of the future are roaming the halls of your local schools. But are they getting enough encouragement? Here's how you can help.
What Every Entrepreneur Can Learn from Hair Club for Men
Three tips to build a business that has staying power and remains relevant through the years.
How One Business Is Expanding Beyond Its Local Market
What is your company doing that takes you outside the comfort zone?
Community and Other C-Words to Build a Business On
Through core values that include a focus on collaboration, a company can make money without selling a thing.
How Two Small Companies Are Driving Revenue Using Social Media
A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
How to Break Out of the Business Buzzword Bubble
Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
Why You Should Think Twice Before Posting Anonymous Comments Online
Four reminders that entrepreneurs have a responsibility to own their words in the digital age.
The Unwritten Rules for Online Publishers
Easy and broad digital access has made everyone a content creator. Make sure you know how to behave online.
Humility: An Undervalued But Crucial Business Asset
When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.Most Popular
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