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Erika Napoletano

Erika Napoletano is the head redhead at RHW Media, a Boulder, Colo.-based company that solves hard marketing problems and gets people unstuck and on their way to being awesome. She's the author of The Power of Unpopular (Wiley, 2011). Learn more about her at erikanapoletano.com.

28 Recent Stories

How to Get Out of Your Own Way

How to Get Out of Your Own Way

There are three situations guaranteed to land you and your business in the mud. The only way to get out is to see these problems for what they are and move forward. Ready?
October 18, 2013 in Grow Your Business
Stellar Customer Service Keeps Upscale Lingerie Shop in Business

Stellar Customer Service Keeps Upscale Lingerie Shop in Business

This Denver-based small shop has weathered tough times by showing their customers that they care.
September 8, 2013 in Customer Loyalty and Retention
3 Ways to Break Out of Your Comfort Zone

3 Ways to Break Out of Your Comfort Zone

Escape starts with a simple question: What bores you about your business? Your mission is to kill the snooze and ratchet up the excitement.
August 14, 2013 in The 'Treps
3 Simple Questions That Can Derail Your Reputation

3 Simple Questions That Can Derail Your Reputation

Reaching out for help is a good thing, as long as you remember to respect other people's time, relationships and expertise.
July 17, 2013 in Startup Basics
How Much Confidence Is Too Much?

How Much Confidence Is Too Much?

Being sure of yourself is nice, but thinking that nobody knows better is a mistake.
May 30, 2013 in Business Management
What to Do If You Hate Your Brand

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
May 15, 2013 in Branding
The Right Way to Adjust Your Prices

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
April 18, 2013 in Pricing
Why Stretching the Budget Is Worth It

Why Stretching the Budget Is Worth It

Going with the lowest cost option isn't always the best choice. Here's how to make value-based decisions.
March 4, 2013 in Money
How to Really Listen to Your Customers

How to Really Listen to Your Customers

A flexible response to a customer's needs plants a vineyard's new direction.
February 8, 2013 in Marketing Basics
3 Surprising Ways to Find New Clients

3 Surprising Ways to Find New Clients

Defy convention and employ these unconventional methods for connecting with new customers.
December 20, 2012 in Finding Customers
Why You Should Fire Some Clients

Why You Should Fire Some Clients

Why you should choose peace of mind over revenue and cut ties with bad clients.
November 28, 2012 in Business Management
3 Ways to Kick Start Your Business into 2013

3 Ways to Kick Start Your Business into 2013

Stop futzing around. Here's how to propel your business forward -- right now.
November 1, 2012 in Growth Strategies
Why Collaboration Is Key

Why Collaboration Is Key

Ideas are worthless until they're out of your head and in front of others.
October 17, 2012 in Business Ideas
How to Build Your Business by Working With the Competition

How to Build Your Business by Working With the Competition

One entrepreneur grew his niche business by collaborating with bigger companies that didn't consider him competition.
August 22, 2012 in Growth Strategies
How to Make Your Social Networking Efforts More Productive

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
August 2, 2012 in Social Media
How to Stand Out by Keeping it Simple

How to Stand Out by Keeping it Simple

Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
June 27, 2012 in Marketing Ideas
Liquortarians Hope to Get Your Vote

Liquortarians Hope to Get Your Vote

Why should you raise a glass to the Liquortarians? Their platform is all about teamwork.
May 25, 2012 in Hot Trends
In Amish Country, A Lesson in Niche Marketing

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
March 21, 2012 in Marketing Basics
Where to Look to Raise Cash For Your Business

Where to Look to Raise Cash For Your Business

When local options fail, it's time to cast a wider net. Here are ways to expand your funding search.
February 22, 2012 in Financing
Tips to Help the Next Generation of Entrepreneurs

Tips to Help the Next Generation of Entrepreneurs

The innovators of the future are roaming the halls of your local schools. But are they getting enough encouragement? Here's how you can help.
February 10, 2012 in Leadership
What Every Entrepreneur Can Learn from Hair Club for Men

What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
December 30, 2011 in Branding
How One Business Is Expanding Beyond Its Local Market

How One Business Is Expanding Beyond Its Local Market

What is your company doing that takes you outside the comfort zone?
December 16, 2011 in Marketing Basics
Community and Other C-Words to Build a Business On

Community and Other C-Words to Build a Business On

Through core values that include a focus on collaboration, a company can make money without selling a thing.
October 25, 2011 in Success Stories
How Two Small Companies Are Driving Revenue Using Social Media

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
September 26, 2011 in Social Media
How to Break Out of the Business Buzzword Bubble

How to Break Out of the Business Buzzword Bubble

Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
September 12, 2011 in Online Marketing
Why You Should Think Twice Before Posting Anonymous Comments Online

Why You Should Think Twice Before Posting Anonymous Comments Online

Four reminders that entrepreneurs have a responsibility to own their words in the digital age.
July 26, 2011 in Leadership
The Unwritten Rules for Online Publishers

The Unwritten Rules for Online Publishers

Easy and broad digital access has made everyone a content creator. Make sure you know how to behave online.
June 21, 2011 in Online Marketing
Humility: An Undervalued But Crucial Business Asset

Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
May 24, 2011 in Self-Assessment