Erika Napoletano

Erika Napoletano

Erika Napoletano is the head redhead at RHW Media, a Boulder, Colo.-based company that solves hard marketing problems and gets people unstuck and on their way to being awesome.

28 Recent Stories

How to Get Out of Your Own Way
Grow Your Business

How to Get Out of Your Own Way

There are three situations guaranteed to land you and your business in the mud. The only way to get out is to see these problems for what they are and move forward. Ready?
Stellar Customer Service Keeps Upscale Lingerie Shop in Business
Customer Loyalty and Retention

Stellar Customer Service Keeps Upscale Lingerie Shop in Business

This Denver-based small shop has weathered tough times by showing their customers that they care.
3 Ways to Break Out of Your Comfort Zone
The 'Treps

3 Ways to Break Out of Your Comfort Zone

Escape starts with a simple question: What bores you about your business? Your mission is to kill the snooze and ratchet up the excitement.
3 Simple Questions That Can Derail Your Reputation
Startup Basics

3 Simple Questions That Can Derail Your Reputation

Reaching out for help is a good thing, as long as you remember to respect other people's time, relationships and expertise.
How Much Confidence Is Too Much?
Business Management

How Much Confidence Is Too Much?

Being sure of yourself is nice, but thinking that nobody knows better is a mistake.
What to Do If You Hate Your Brand
Branding

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
The Right Way to Adjust Your Prices
Pricing

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
Why Stretching the Budget Is Worth It
Money

Why Stretching the Budget Is Worth It

Going with the lowest cost option isn't always the best choice. Here's how to make value-based decisions.
How to Really Listen to Your Customers
Marketing Basics

How to Really Listen to Your Customers

A flexible response to a customer's needs plants a vineyard's new direction.
3 Surprising Ways to Find New Clients
Finding Customers

3 Surprising Ways to Find New Clients

Defy convention and employ these unconventional methods for connecting with new customers.
Why You Should Fire Some Clients
Business Management

Why You Should Fire Some Clients

Why you should choose peace of mind over revenue and cut ties with bad clients.
3 Ways to Kick Start Your Business into 2013
Growth Strategies

3 Ways to Kick Start Your Business into 2013

Stop futzing around. Here's how to propel your business forward -- right now.
Why Collaboration Is Key
Business Ideas

Why Collaboration Is Key

Ideas are worthless until they're out of your head and in front of others.
How to Build Your Business by Working With the Competition
Growth Strategies

How to Build Your Business by Working With the Competition

One entrepreneur grew his niche business by collaborating with bigger companies that didn't consider him competition.
How to Make Your Social Networking Efforts More Productive
Social Media

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
How to Stand Out by Keeping it Simple
Marketing Ideas

How to Stand Out by Keeping it Simple

Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
Liquortarians Hope to Get Your Vote
Hot Trends

Liquortarians Hope to Get Your Vote

Why should you raise a glass to the Liquortarians? Their platform is all about teamwork.
In Amish Country, A Lesson in Niche Marketing
Marketing Basics

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
Where to Look to Raise Cash For Your Business
Financing

Where to Look to Raise Cash For Your Business

When local options fail, it's time to cast a wider net. Here are ways to expand your funding search.
Tips to Help the Next Generation of Entrepreneurs
Leadership

Tips to Help the Next Generation of Entrepreneurs

The innovators of the future are roaming the halls of your local schools. But are they getting enough encouragement? Here's how you can help.
What Every Entrepreneur Can Learn from Hair Club for Men
Branding

What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
How One Business Is Expanding Beyond Its Local Market
Marketing Basics

How One Business Is Expanding Beyond Its Local Market

What is your company doing that takes you outside the comfort zone?
Community and Other C-Words to Build a Business On
Success Stories

Community and Other C-Words to Build a Business On

Through core values that include a focus on collaboration, a company can make money without selling a thing.
How Two Small Companies Are Driving Revenue Using Social Media
Social Media

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
How to Break Out of the Business Buzzword Bubble
Online Marketing

How to Break Out of the Business Buzzword Bubble

Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
Why You Should Think Twice Before Posting Anonymous Comments Online
Leadership

Why You Should Think Twice Before Posting Anonymous Comments Online

Four reminders that entrepreneurs have a responsibility to own their words in the digital age.
The Unwritten Rules for Online Publishers
Online Marketing

The Unwritten Rules for Online Publishers

Easy and broad digital access has made everyone a content creator. Make sure you know how to behave online.
Humility: An Undervalued But Crucial Business Asset
Self-Assessment

Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.

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