How to Stand Out by Keeping it Simple Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.

By Erika Napoletano • Jun 27, 2012

Opinions expressed by Entrepreneur contributors are their own.

The Second Coming

Some trend tag-alongs are just lame. Nobody needs a male-centric Pinterest--though, yes, Manterest exists. Really. What's next? Twitter for pets? But even if your smart business idea is part "me, too," it doesn't have to sound like, well, one of those. It all comes down to messaging.

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