How to Build Your Business by Working With the Competition One entrepreneur grew his niche business by collaborating with bigger companies that didn't consider him competition.
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Chris Mara spent nearly half his life being part of other people's dreams. As a sound engineer in Nashville, Tenn.'s world-renowned recording scene for more than 14 years, he worked in various studios recording hits for name-brand music acts.
In early 2008, Mara's gut told him he should make a go of it on his own--he needed his own facility. But how in blue tarnation was he going to stand out in a landscape where recording studios were already as pervasive as barbecue spots?
"I didn't even know what a niche was," Mara admits. "I was trying to do my thing and stay in my lane." What he did know was that in Nashville, a "studio" could mean many things, from a few pieces of equipment in someone's basement to a state-of-the-art destination for world-class talent.