The Right Way to Adjust Your Prices Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
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"What the hell is going on with your pricing?" my colleague asked during a once-over of a proposal I was about to send out. I began to stutter an apology. I knew my pricing had been too high. But then … the shocker: "Honey, your pricing is way too low."
Too low? Bollocks. This is what I'd been charging for the past year. After further phone debate, I revised my rate upward, then cringed as I sent the proposal. Less than a day later, my client sent it back, signed and with a deposit. I raised my prices and earned the business? Yup.
A few of you might also need a good smack on the pricing front. So I reached out to Greenville, S.C.-based business strategist Dan Waldschmidt (who has worked with everyone from tiny startups to the NFL) to get his take.