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How to Really Listen to Your Customers A flexible response to a customer's needs plants a vineyard's new direction.

By Erika Napoletano

Opinions expressed by Entrepreneur contributors are their own.

When's the last time an idea you dreamed up over a whole lot of wine held up until the next morning? Usually the day after such a session is more about "Pass the ibuprofen" than "Holy crap! I had this brilliant idea to grow my business!"

But for brothers Butch and Jerry Milbrandt, the owners of Milbrandt Vineyards, wine-y nights--and, more so, a willingness to be flexible about their product offerings and invest in their business--have led to solid growth.

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