Liquortarians Hope to Get Your Vote Why should you raise a glass to the Liquortarians? Their platform is all about teamwork.

I've found a party I can believe in this election year--and it all started with a friendly tip to visit Liquortarian.com. The red, white and blue splash page invites visitors to select one of three icons: donkey, elephant (both link to the appropriate party's website) or … martini glass. After yelling, "Hell, yes!" I made the sensible choice.

My vote sent me to the website of artisanal liquor company Jack from Brooklyn, where I first learned about company founder Jackie Summers.

Yes, the Liquortarian party is a marketing campaign for a new line of spirits, but that's not what interests me. Summers' faux political party and very real company are a kick-ass case study in the importance of the team.