How Two Small Companies Are Driving Revenue Using Social Media A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
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It's tough to go anywhere these days without finding a sign that begs us to "like" a business on Facebook or to follow it on Twitter. Yelp stickers in front windows are more prevalent than those from the Better Business Bureau. And all we have to do to learn about a business we're thinking of patronizing is drop its name into a web search box and wait for the results.
But exactly how are businesses using the plethora of social tools to convert possibility into revenue? I came across two examples in vastly different industries. If you have a brick-and-mortar location, here are two businesses that offer tools for turning virtual relationships into concrete revenue.
Marination Mobile (Seattle)
Who said you couldn't cash tacos at the bank? Founded in early 2009, Marination Mobile is the brainchild of partners Kamala Saxton and Roz Edison. Coupling the vast success of the Los Angeles food-truck business with a wine-drenched evening, they hatched the idea for a truck-based dining experience that's gone gangbusters.