This is a subscriber-only article.

For a limited time, join Entrepreneur+ and save 50% during our Cyber Monday sale. Use code SAVE50.

Join Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How Two Small Companies Are Driving Revenue Using Social Media A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.

By Erika Napoletano

Opinions expressed by Entrepreneur contributors are their own.

It's tough to go anywhere these days without finding a sign that begs us to "like" a business on Facebook or to follow it on Twitter. Yelp stickers in front windows are more prevalent than those from the Better Business Bureau. And all we have to do to learn about a business we're thinking of patronizing is drop its name into a web search box and wait for the results.

But exactly how are businesses using the plethora of social tools to convert possibility into revenue? I came across two examples in vastly different industries. If you have a brick-and-mortar location, here are two businesses that offer tools for turning virtual relationships into concrete revenue.

Marination Mobile (Seattle)
Who said you couldn't cash tacos at the bank? Founded in early 2009, Marination Mobile is the brainchild of partners Kamala Saxton and Roz Edison. Coupling the vast success of the Los Angeles food-truck business with a wine-drenched evening, they hatched the idea for a truck-based dining experience that's gone gangbusters.

Editor's Pick

Related Topics

Business News

Apple Moves to Sever Ties With Goldman Sachs — Here's What That Means for Apple Card and Savings Holders

The end may be near for one of the most prominent alliances between a technology firm and a banking institution.

Business Solutions

Perfect Your Photo Editing Skills with This AI Photo Editor — Just $150 for Cyber Week

Luminar Neo offers entrepreneurs an AI-powered photo editing software that can save time and money.


How Cutting Edge AI Tech Could Be Your Answer to Tackling Stress

In today's stress-ridden world marked by conflicts and a multitude of life challenges most of us never saw coming, the urgent need for innovative solutions to address the pressing mental health crisis is evident. Here's how entrepreneurs and startups can use generative AI to provide essential support to employees, coworkers and society as a whole.


These Are the Elite PR Secrets You Must Know to Get Noticed — and Escape Backlash, According to an Expert Who Helps Celebrities Do Just That

AI might be taking the industry by storm, but it can't replace the human element, says Liza Anderson, founder of Anderson Group Public Relations.


5 Link-Building Tips to Help You Rank on Page 1

Link building is one of the most challenging parts of any SEO strategy. Make it easier with five tried-and-tested strategies for building quality backlinks in 2023.