Adam Horlock
Entrepreneur Leadership Network® Contributor
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Latest
8 Ways Your Brand is Failing Your Customers and Your Growth
Too often, the push to sell overwhelms the need to evaluate the entire customer journey, address pain points and ensure the simplest, most straightforward path to purchase and repurchase. Because of this approach, brands fail their customers and themselves.
Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.
Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.
Stop Doubling Down on Your Failing Strategy — Take Control By Taking These Steps Instead.
When a brand's core strategy fails, what's next?
Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.
A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.
Want to Keep Your Customers? Keep It Simple — Here's Why.
Removing simplicity from your business is one of the easiest traps to fall into — too many offerings, too complicated to purchase, and not solution-orientated enough to solve problems. Return to simplicity, return to profitability.
Your Public Messaging Strategy Starts With Your Inner Circle
Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.
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