Community and Other C-Words to Build a Business On Through core values that include a focus on collaboration, a company can make money without selling a thing.
By Erika Napoletano •
Opinions expressed by Entrepreneur contributors are their own.
Before you get in a tizzy about Entrepreneur publishing an article referring to whatever you consider the C-words to be, step back, breathe and put your Get Offended switch in the off position.
I'll address the C-words from the perspective of a startup out of California that I can't seem to take my eyes off of. I first spied NeighborGoods founder Micki Krimmel as she walked up on the stage at this year's SXSW Accelerator, a startup-launch showcase held during the famed SXSW Interactive in Austin, Texas. The unabashed chutzpah she demonstrated during her company's pitch has led to multiple conversations since, including many about the C-words.
