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Shira Lazar

Shira Lazar is the host and executive producer of the weekly, live interactive show and 24/7 news hub, What's Trending. Shira is also the host and creator of YouTube talk show, Partners Project, where she interviews the biggest YouTube stars. Named one of Fast Company's 2011 most influential women in technology, Shira regularly speaks about social media, Internet culture and digital trends at conferences around the world. She is also a contributor to the Huffington Post and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel.

What Happens in Vegas Stays in Vegas, Unless You're Tony Hsieh

What Happens in Vegas Stays in Vegas, Unless You're Tony Hsieh

At SXSW, Zappos founder and CEO Tony Hsieh stops by the Samsung Blogger Lounge to discuss the revitalization project of Downtown Las Vegas, the new SXSW V2V program and more.
March 12, 2013 in Business Ideas
Russell Simmons Sets His Sights on YouTube with 'Post-Racial' Programming

Russell Simmons Sets His Sights on YouTube with 'Post-Racial' Programming

For all of the future media startups out there, consider this tip from Uncle Rush: Go digital my friend. Here, the entrepreneur icon describes his plans for the future YouTube network 'All Def Digital
March 10, 2013 in Business Ideas
Think Like Zuck: The Secrets to Facebook's Success

Think Like Zuck: The Secrets to Facebook's Success

Intel's social-media strategist and author of new book on Mark Zuckerberg Ekaterina Walter shares her insights on how the social network became so popular, as well as other business lessons.
January 31, 2013 in Marketing
Adventures in Candy Land: Dylan Lauren on Her Confectionary Empire

Adventures in Candy Land: Dylan Lauren on Her Confectionary Empire

Having a famous fashion designer as a father obviously helped fuel Dylan Lauren's entrepreneurial ambitions, but a passion for gummy bears and Belgian chocolate has helped her thrive.
January 28, 2013 in The 'Treps
How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age

How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age

The actor discusses his transition into entrepreneurship and offers some key tips for young treps.
November 26, 2012 in Social Media
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
November 4, 2012 in Social Media
David Segal on DAVIDsTEA: North America's Next Starbucks?

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
October 23, 2012 in Social Media
Thrillist's Ben Lerer on Success as a Young Trep

Thrillist's Ben Lerer on Success as a Young Trep

Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
August 24, 2012 in Young Entrepreneurs
Mike Jones on Ditching La La Land for Silicon Beach

Mike Jones on Ditching La La Land for Silicon Beach

Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
July 24, 2012 in News and Trends
How Being a Party Animal Helped SpiritHoods Grow Its Business

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
July 16, 2012 in Young Entrepreneurs
New York, the City that Never Disconnects?

New York, the City that Never Disconnects?

New York is claiming ever more tech cred these days. Steven Rosenbaum, the city's first Entrepreneur at Large, discusses the Big Apple and the burgeoning idea of curation.
June 15, 2012 in News and Trends
Mobile Roadie's Co-Founder on What You Need to Know Now About the Future of Mobile Apps

Mobile Roadie's Co-Founder on What You Need to Know Now About the Future of Mobile Apps

If the future of business is mobile, where are mobile apps headed? We spoke with the entrepreneur behind the first self-service app creator on the road ahead.
May 7, 2012 in Mobile
Daymond John on Engaging Young Entrepreneurs and Building a Better Business

Daymond John on Engaging Young Entrepreneurs and Building a Better Business

The 'Shark Tank' investor shares his thoughts on youth and entrepreneurship, as well as business trends and using social media.
April 24, 2012 in Leadership
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
April 10, 2012 in Social Media
Rainn Wilson on SoulPancake and Social Media

Rainn Wilson on SoulPancake and Social Media

See how the actor's new media company SoulPancake is making a business out of helping you chew on life's big questions.
April 5, 2012 in Innovation
A Chat With Sir Richard Branson

A Chat With Sir Richard Branson

Entrepreneur.com columnist Shira Lazar talked to Sir Richard Branson just after Virgin Atlantic's inaugural flight from Los Angeles to Philadelphia.
April 4, 2012 in Leadership
Filmmaker Robert Rodriguez on TV, Social Media and Entrepreneurship

Filmmaker Robert Rodriguez on TV, Social Media and Entrepreneurship

When it comes to creating something totally new, cutting-edge film director Robert Rodriguez offers this advice.
March 20, 2012 in Innovation
How Zombies Became a Social-Media Firebomb

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
March 8, 2012 in Social Media
Social Media Tips from the Oscars

Social Media Tips from the Oscars

The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
February 23, 2012 in Social Media
How the White House Became a Social-Media Powerhouse

How the White House Became a Social-Media Powerhouse

Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
February 8, 2012 in Social Media
Why Tony Hsieh Wants to Rehabilitate Sin City

Why Tony Hsieh Wants to Rehabilitate Sin City

The Zappos.com founder is hoping his bet on Las Vegas will be a win, win for his company and the community.
January 23, 2012 in Location
IFC's Five Rules for Romancing Geeks

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
January 10, 2012 in Social Media
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
January 4, 2012 in Social Media
How Dwolla is Building Its Brand by Giving Away Cash

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
December 29, 2011 in Social Media
See How Fozzie the Bear Helped Viddy Build Social Media Buzz

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
December 22, 2011 in Social Media
The Holidays' Most Unique Big Business Social Media Campaigns

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
December 13, 2011 in Social Media
How Orabrush Cleaned Up On YouTube

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
December 7, 2011 in Social Media
Why Your Small Business Should Hangout on Google+

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
November 29, 2011 in Social Media
Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
November 23, 2011 in Social Media
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
November 18, 2011 in Social Media

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