Shira Lazar

Shira Lazar

Shira Lazar is the host and executive producer of What's Trending live Tuesdays at 10 a.m. Pacific and Partners Project, interviewing your favorite YouTube stars weekly.

30 Recent Stories

Using Video Like the Big Brands
Online Marketing

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
Marketing

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
How to Use Video to Reach Customers
Social Media

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
Social Media

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
Profiles

What's Trending WithÂ…Yael Cohen? The F%#@ Cancer Founder on Starting a Movement

YoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.
Profiles

What's Trending WithÂ… Jason Silva? The Former Current TV Host Turned YouTube Star on Big Ideas

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with the ever inspiring Jason Silva. Here, he dishes on where the best ideas come from and how to cultivate them.
Profiles

What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
Technology

What's Trending With...Baratunde Thurston? The Comedian/Digital Savant Talks Business

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with author Baratunde Thurston to chat about his comedy/technology startup Cultivated Wit.
What Happens in Vegas Stays in Vegas, Unless You're Tony Hsieh
Business Ideas

What Happens in Vegas Stays in Vegas, Unless You're Tony Hsieh

At SXSW, Zappos founder and CEO Tony Hsieh stops by the Samsung Blogger Lounge to discuss the revitalization project of Downtown Las Vegas, the new SXSW V2V program and more.
Russell Simmons Sets His Sights on YouTube with 'Post-Racial' Programming
Business Ideas

Russell Simmons Sets His Sights on YouTube with 'Post-Racial' Programming

For all of the future media startups out there, consider this tip from Uncle Rush: Go digital my friend. Here, the entrepreneur icon describes his plans for the future YouTube network 'All Def Digital
Think Like Zuck: The Secrets to Facebook's Success
Marketing

Think Like Zuck: The Secrets to Facebook's Success

Intel's social-media strategist and author of new book on Mark Zuckerberg Ekaterina Walter shares her insights on how the social network became so popular, as well as other business lessons.
Adventures in Candy Land: Dylan Lauren on Her Confectionary Empire
The 'Treps

Adventures in Candy Land: Dylan Lauren on Her Confectionary Empire

Having a famous fashion designer as a father obviously helped fuel Dylan Lauren's entrepreneurial ambitions, but a passion for gummy bears and Belgian chocolate has helped her thrive.
How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age
Social Media

How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age

The actor discusses his transition into entrepreneurship and offers some key tips for young treps.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
Social Media

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
David Segal on DAVIDsTEA: North America's Next Starbucks?
Social Media

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Starting a Business

What the Founder of Travel Site Trippy Can Teach You About Entrepreneurship

Serial entrepreneur J.R. Johnson launched his first company 12 years ago at age 28. Here's what he wishes he knew then.
Thrillist's Ben Lerer on Success as a Young Trep
Young Entrepreneurs

Thrillist's Ben Lerer on Success as a Young Trep

Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
Young Entrepreneurs

Thrillist's Ben Lerer on his Success as a Young Trep

Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
Mike Jones on Ditching La La Land for Silicon Beach
News and Trends

Mike Jones on Ditching La La Land for Silicon Beach

Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
How Being a Party Animal Helped SpiritHoods Grow Its Business
Young Entrepreneurs

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
New York, the City that Never Disconnects?
News and Trends

New York, the City that Never Disconnects?

New York is claiming ever more tech cred these days. Steven Rosenbaum, the city's first Entrepreneur at Large, discusses the Big Apple and the burgeoning idea of curation.
Mobile Roadie's Co-Founder on What You Need to Know Now About the Future of Mobile Apps
Mobile

Mobile Roadie's Co-Founder on What You Need to Know Now About the Future of Mobile Apps

If the future of business is mobile, where are mobile apps headed? We spoke with the entrepreneur behind the first self-service app creator on the road ahead.
Daymond John on Engaging Young Entrepreneurs and Building a Better Business
Leadership

Daymond John on Engaging Young Entrepreneurs and Building a Better Business

The 'Shark Tank' investor shares his thoughts on youth and entrepreneurship, as well as business trends and using social media.
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media
Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Rainn Wilson on SoulPancake and Social Media
Innovation

Rainn Wilson on SoulPancake and Social Media

See how the actor's new media company SoulPancake is making a business out of helping you chew on life's big questions.
A Chat With Sir Richard Branson
Leadership

A Chat With Sir Richard Branson

Entrepreneur.com columnist Shira Lazar talked to Sir Richard Branson just after Virgin Atlantic's inaugural flight from Los Angeles to Philadelphia.
Filmmaker Robert Rodriguez on TV, Social Media and Entrepreneurship
Innovation

Filmmaker Robert Rodriguez on TV, Social Media and Entrepreneurship

When it comes to creating something totally new, cutting-edge film director Robert Rodriguez offers this advice.
How Zombies Became a Social-Media Firebomb
Social Media

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
Social Media Tips from the Oscars
Social Media

Social Media Tips from the Oscars

The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
How the White House Became a Social-Media Powerhouse
Social Media

How the White House Became a Social-Media Powerhouse

Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.

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