This ad will close in
Shira Lazar

Shira Lazar is the host and executive producer of the weekly, live interactive show and 24/7 news hub, What's Trending. Shira is also the host and creator of YouTube talk show, Partners Project, where she interviews the biggest YouTube stars. Named one of Fast Company's 2011 most influential women in technology, Shira regularly speaks about social media, Internet culture and digital trends at conferences around the world. She is also a contributor to the Huffington Post and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel.

30 Recent Stories

Using Video Like the Big BrandsPlay Video

Using Video Like the Big Brands (Video)

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
August 26, 2013 in Online Marketing

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
August 8, 2013 in Marketing
How to Use Video to Reach CustomersPlay Video

How to Use Video to Reach Customers (Video)

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
July 22, 2013 in Social Media

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
July 10, 2013 in Social Media

What's Trending WithÂ…Yael Cohen? The F%#@ Cancer Founder on Starting a Movement

YoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.
April 2, 2013 in Profiles

What's Trending WithÂ… Jason Silva? The Former Current TV Host Turned YouTube Star on Big Ideas

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with the ever inspiring Jason Silva. Here, he dishes on where the best ideas come from and how to cultivate them.
April 1, 2013 in Profiles

What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
March 28, 2013 in Profiles

What's Trending With...Baratunde Thurston? The Comedian/Digital Savant Talks Business

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with author Baratunde Thurston to chat about his comedy/technology startup Cultivated Wit.
March 27, 2013 in Technology
What Happens in Vegas Stays in Vegas, Unless You're Tony Hsieh

What Happens in Vegas Stays in Vegas, Unless You're Tony Hsieh

At SXSW, Zappos founder and CEO Tony Hsieh stops by the Samsung Blogger Lounge to discuss the revitalization project of Downtown Las Vegas, the new SXSW V2V program and more.
March 12, 2013 in Business Ideas
Russell Simmons Sets His Sights on YouTube with 'Post-Racial' Programming

Russell Simmons Sets His Sights on YouTube with 'Post-Racial' Programming

For all of the future media startups out there, consider this tip from Uncle Rush: Go digital my friend. Here, the entrepreneur icon describes his plans for the future YouTube network 'All Def Digital
March 10, 2013 in Business Ideas
Think Like Zuck: The Secrets to Facebook's Success

Think Like Zuck: The Secrets to Facebook's Success

Intel's social-media strategist and author of new book on Mark Zuckerberg Ekaterina Walter shares her insights on how the social network became so popular, as well as other business lessons.
January 31, 2013 in Marketing
Adventures in Candy Land: Dylan Lauren on Her Confectionary Empire

Adventures in Candy Land: Dylan Lauren on Her Confectionary Empire

Having a famous fashion designer as a father obviously helped fuel Dylan Lauren's entrepreneurial ambitions, but a passion for gummy bears and Belgian chocolate has helped her thrive.
January 28, 2013 in The 'Treps
How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age

How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age

The actor discusses his transition into entrepreneurship and offers some key tips for young treps.
November 26, 2012 in Social Media
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
November 4, 2012 in Social Media
David Segal on DAVIDsTEA: North America's Next Starbucks?

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
October 23, 2012 in Social Media

What the Founder of Travel Site Trippy Can Teach You About Entrepreneurship

Serial entrepreneur J.R. Johnson launched his first company 12 years ago at age 28. Here's what he wishes he knew then.
September 5, 2012 in Starting a Business
Thrillist's Ben Lerer on Success as a Young Trep

Thrillist's Ben Lerer on Success as a Young Trep

Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
August 24, 2012 in Young Entrepreneurs

Thrillist's Ben Lerer on his Success as a Young Trep

Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
August 21, 2012 in Young Entrepreneurs
Mike Jones on Ditching La La Land for Silicon Beach

Mike Jones on Ditching La La Land for Silicon Beach

Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
July 24, 2012 in News and Trends
How Being a Party Animal Helped SpiritHoods Grow Its Business

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
July 16, 2012 in Young Entrepreneurs
New York, the City that Never Disconnects?

New York, the City that Never Disconnects?

New York is claiming ever more tech cred these days. Steven Rosenbaum, the city's first Entrepreneur at Large, discusses the Big Apple and the burgeoning idea of curation.
June 15, 2012 in News and Trends
Mobile Roadie's Co-Founder on What You Need to Know Now About the Future of Mobile Apps

Mobile Roadie's Co-Founder on What You Need to Know Now About the Future of Mobile Apps

If the future of business is mobile, where are mobile apps headed? We spoke with the entrepreneur behind the first self-service app creator on the road ahead.
May 7, 2012 in Mobile
Daymond John on Engaging Young Entrepreneurs and Building a Better Business

Daymond John on Engaging Young Entrepreneurs and Building a Better Business

The 'Shark Tank' investor shares his thoughts on youth and entrepreneurship, as well as business trends and using social media.
April 24, 2012 in Leadership
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
April 10, 2012 in Social Media
Rainn Wilson on SoulPancake and Social Media

Rainn Wilson on SoulPancake and Social Media

See how the actor's new media company SoulPancake is making a business out of helping you chew on life's big questions.
April 5, 2012 in Innovation
A Chat With Sir Richard Branson

A Chat With Sir Richard Branson

Entrepreneur.com columnist Shira Lazar talked to Sir Richard Branson just after Virgin Atlantic's inaugural flight from Los Angeles to Philadelphia.
April 4, 2012 in Leadership
Filmmaker Robert Rodriguez on TV, Social Media and Entrepreneurship

Filmmaker Robert Rodriguez on TV, Social Media and Entrepreneurship

When it comes to creating something totally new, cutting-edge film director Robert Rodriguez offers this advice.
March 20, 2012 in Innovation
How Zombies Became a Social-Media Firebomb

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
March 8, 2012 in Social Media
Social Media Tips from the Oscars

Social Media Tips from the Oscars

The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
February 23, 2012 in Social Media
How the White House Became a Social-Media Powerhouse

How the White House Became a Social-Media Powerhouse

Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
February 8, 2012 in Social Media

Most Shared Stories

1
The 3 Attributes to Look for in Top Talent
2
5 Key Characteristics Every Entrepreneur Should Have
3
14 Books Every Entrepreneur Should Read in '14
4
Steve Jobs' 13 Most Inspiring Quotes
5
How to Change Your Beliefs and Stick to Your Goals for Good

Trending Now