Eric Siu

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of San Francisco-based digital marketing agency Single Grain. He also interviews successful entrepreneurs on business and personal growth at Growth Everywhere.

12 Great Resources for Diving Into Consumer Psychology
Psychology

12 Great Resources for Diving Into Consumer Psychology

Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Do You Know Where Your Buyers Hang Out Online?
Online Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Business Circle

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
5 Things You Need to Know Before Hiring Your First Employee
Hiring

5 Things You Need to Know Before Hiring Your First Employee

To prevent costly mistakes and wasted time, run through all of the following considerations before you even think about recruiting.
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
Business Circle

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.
It Really Pays to Have a Rich Company Culture [Infographic]
Productivity

It Really Pays to Have a Rich Company Culture [Infographic]

They say that money can't buy you happiness, but according to the data, employee happiness sure can buy you money, so to speak.
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7 Common Customer Onboarding Mistakes to Avoid at All Costs
Business Circle

7 Common Customer Onboarding Mistakes to Avoid at All Costs

If your new customers slowly but surely drop your product, you may be failing to train them how to effectively use your product.
5 Proven Ways to Create Long-Lasting Customer Relationships
Customer Service

5 Proven Ways to Create Long-Lasting Customer Relationships

There are tools and processes you can incorporate to support your customers every step of the way.
Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.
Social Media Marketing

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

Explore alternate networks and perhaps your marketing posts will create a bigger splash.
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Ignore Video and Miss Out on 69 Percent of Mobile Traffic
Video Marketing

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed
Online Marketing

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
5 Questions to Ask When Your Marketing Isn't Working
Online Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
A Day in the Life of a Successful Social-Media Strategy
Social Media Marketing

A Day in the Life of a Successful Social-Media Strategy

Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Success Lessons From 2 Innovators Who Came Out Swinging
Success Stories

Success Lessons From 2 Innovators Who Came Out Swinging

Case studies are everywhere, but check out these entrepreneurs who made crucial decisions on the one-way path to enviable success.
Personalized Marketing Is No Longer a Luxury
Online Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.