CEO, Single Grain. Founder, Growth Everywhere.
Eric Siu is the CEO of San Francisco-based digital marketing agency Single Grain. He also interviews successful entrepreneurs on business and personal growth at Growth Everywhere.
Decisions on burn rate must be made within the context of a startup's growth stage, the industry it operates in and the amount of financing raised.
These founders have taken their businesses to the next level, and you could do the same by applying what they've learned.
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
To prevent costly mistakes and wasted time, run through all of the following considerations before you even think about recruiting.
A few simple changes to your website or copy can spur customers into buying your offerings.
They say that money can't buy you happiness, but according to the data, employee happiness sure can buy you money, so to speak.
If your new customers slowly but surely drop your product, you may be failing to train them how to effectively use your product.
There are tools and processes you can incorporate to support your customers every step of the way.
Social Media Marketing
Explore alternate networks and perhaps your marketing posts will create a bigger splash.
In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.